三是坚定"走出去"步伐稳健开拓海外市场，抢占营销新高地。明确发展战略，加强资源统筹，强化市场布局，聚力开拓境外市场，充分发挥国别 总代表身份作用，依托冶金和矿山项目建设优势，力争优质项目早日落地。 7月15日，中国一冶召开2025年中市场营销工作会。公司领导陈阳、王健、刘国、张小强、马建民、刘瑞杰、朱小友、田国清参加会议。 中国一冶党委书记、董事长陈阳肯定了上半年市场营销工作在多重考验下取得的成效，深入剖析了当前市场形势，对下半年营销工作提出四点要 求。 一是深耕重点区域市场和既有存量业务不动摇，筑牢营销基本盘。以"网格化作战"提效能，提高属地化营销能力，将优势资源向经济热点、"富地 熟地"倾斜。坚持客户深耕，落实大客户管理和双重回访机制要求，以完美履约助推市场开拓。拼抢存量市场，围绕新市场热点竞标突围、抢抓先 机。 四是聚焦市场多元支撑扎实做好体系建设，提升营销竞争力。苦练内功，稳步提升公投能力，加快营销中心建设，完善市场营销奖惩机制，强化 热点区域竞争力。推动形成特色鲜明、优势互补的业务布局，打造差异化优势。 二是加快培育与主责主业相关的增量业务，开辟营销新赛道。积极抢抓水利建设和制造业转型升级发展机遇， ...

Core Viewpoint - The article highlights the upcoming export of thousands of tons of litchi from Lianjiang, Guangdong, with significant orders and marketing activities aimed at promoting this fruit on a global scale [1][7][36]. Group 1: Market Activity and Orders - Lianjiang and Xuwen, two major litchi production areas, have signed orders worth 306.2 million yuan for litchi, indicating strong market demand [2][3][6]. - The total planting area for Lianjiang litchi has reached 292,900 acres, with an expected total output of 200,000 tons, representing a 20% increase, and a projected output value of 2.651 billion yuan [24][25]. Group 2: Cultural and Promotional Events - The 2025 Lianjiang Litchi Marketing and Promotion event has been launched, focusing on the theme "Litchi Fragrance Across the Seas, Win-Win Production and Sales" [5]. - A series of promotional activities, including live broadcasts and cultural weeks, are being organized to enhance the visibility and sales of Lianjiang litchi [40][60]. Group 3: Quality and Varieties - Lianjiang litchi is known for its diverse varieties, including Feizixiao, White Sugar Can, and Chicken Mouth litchi, with new premium varieties being introduced [28][29]. - The litchi from Xuwen County is recognized for its early maturity and high sugar content, making it a sought-after product in the market [53][50]. Group 4: Export and Global Reach - Lianjiang litchi has successfully entered international markets, with a notable breakthrough in exports to Russia, where orders have reached 1,000 tons this year [36][37]. - The litchi industry in Lianjiang is leveraging digital marketing and live streaming to connect with consumers globally, enhancing brand recognition and sales [41][40].