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东南亚小腾讯”Sea业绩狂飙,战略重回“增长优先
Core Viewpoint - Sea Limited, the parent company of Shopee, has shifted its strategy from "profit-first" to "growth-first," resulting in significant revenue and profit increases in Q2 2025, with GAAP revenue reaching $5.3 billion, a 38.2% year-over-year growth, and net profit soaring to $410 million, a 418% increase from the previous year [1][5][8]. Revenue Performance - Sea's overall GAAP revenue for Q2 2025 was $5.3 billion, marking the fastest growth in nearly 12 quarters and surpassing market expectations of $5.12 billion [1]. - The e-commerce platform Shopee remains the largest revenue source, contributing $3.8 billion, a 33.7% year-over-year increase, accounting for 71.7% of total revenue [2][5]. - The gross merchandise volume (GMV) for Shopee grew by 25% year-over-year, with core market revenue (including transaction commissions and advertising) increasing by 46.2% to $2.6 billion [2]. Strategic Shift - CEO Forrest Li emphasized a renewed focus on growth, indicating a strategic pivot towards market share expansion and business development, moving away from the previous emphasis on cost control and profitability [1][5][6]. - The company plans to invest more resources in areas with long-term strategic value, such as market acquisition, technology development, and logistics infrastructure [8]. Business Segments Growth - Digital financial services (Monee) revenue surged by 70% year-over-year to $883 million, indicating strong growth potential in the digital payment sector [3]. - Digital entertainment (Garena) revenue reached $559 million, a 28.4% increase, with management raising the annual performance guidance, expecting over 30% growth in bookings [4]. Market Position and Competition - Shopee has become the leading e-commerce platform in Brazil, competing against local players like Mercado Livre and international platforms like Amazon [3]. - Despite competitive pressures, Shopee's growth in Brazil has remained robust, with no significant impact from competitors lowering shipping thresholds [3][8]. Future Outlook - Analysts believe that Shopee's penetration in emerging markets still has room for growth, and the digital financial services sector is in its early development stages, suggesting long-term growth potential despite short-term profit pressures [9].