Core Insights - AAC Technologies (瑞声科技) has transitioned from being a traditional supplier of components to a provider of comprehensive system solutions in the automotive sector, showcasing its capabilities at the "Imagine Exception" AAC Perception Technology Summit [2][3] - The automotive industry is undergoing a significant transformation towards smart technology, where in-car acoustics are becoming a core component of the user experience rather than just an add-on feature [2][5] - The integration of hardware, software, and algorithms is essential for creating immersive experiences in smart vehicles, necessitating a shift from merely supplying parts to offering holistic solutions [3][4][6] Group 1: Company Strategy - AAC Technologies has adopted an ecosystem integration strategy to enhance its capabilities and build industry barriers, including acquiring 80% of Premium Sound Solutions (PSS), a leading acoustic component supplier [3][4] - The collaboration with ZEEKR (极氪) has led to the development of an innovative multi-dimensional acoustic system, demonstrating AAC's ability to define user experience through tailored solutions [4][7] - The company emphasizes the importance of combining hardware with software and tuning to provide a complete solution, moving beyond traditional component supply [4][6] Group 2: Industry Trends - The demand for advanced acoustic systems in smart vehicles is rising, with sound becoming a critical factor in defining luxury and comfort in automobiles [5][6] - Traditional automakers are increasingly reliant on suppliers like AAC Technologies to provide integrated solutions that enhance the overall user experience, as the complexity of modern systems exceeds their in-house capabilities [6][7] - The concept of branding through technology, such as "AAC Inside," is emerging, similar to previous trends in the digital industry, indicating a shift in how automotive brands position themselves in the market [6][7]