Core Insights - AAC Technologies (瑞声科技) has transitioned from being a traditional supplier of components to a provider of comprehensive system solutions in the automotive sector, showcasing its capabilities at the "Imagine Exception" AAC Perception Technology Summit [2][3] - The automotive industry is undergoing a significant transformation towards smart technology, where in-car acoustics are becoming a core component of the user experience rather than just an add-on feature [2][5] - The integration of hardware, software, and algorithms is essential for creating immersive experiences in smart vehicles, necessitating a shift from merely supplying parts to offering holistic solutions [3][4][6] Group 1: Company Strategy - AAC Technologies has adopted an ecosystem integration strategy to enhance its capabilities and build industry barriers, including acquiring 80% of Premium Sound Solutions (PSS), a leading acoustic component supplier [3][4] - The collaboration with ZEEKR (极氪) has led to the development of an innovative multi-dimensional acoustic system, demonstrating AAC's ability to define user experience through tailored solutions [4][7] - The company emphasizes the importance of combining hardware with software and tuning to provide a complete solution, moving beyond traditional component supply [4][6] Group 2: Industry Trends - The demand for advanced acoustic systems in smart vehicles is rising, with sound becoming a critical factor in defining luxury and comfort in automobiles [5][6] - Traditional automakers are increasingly reliant on suppliers like AAC Technologies to provide integrated solutions that enhance the overall user experience, as the complexity of modern systems exceeds their in-house capabilities [6][7] - The concept of branding through technology, such as "AAC Inside," is emerging, similar to previous trends in the digital industry, indicating a shift in how automotive brands position themselves in the market [6][7]

Core Insights - AAC Technologies (瑞声科技) has transitioned from being a traditional supplier of audio components to a provider of comprehensive system solutions for the automotive industry, showcasing its capabilities at the "Imagine Exception" AAC Perception Technology Summit on October 28 [1][2] - The automotive industry is undergoing a significant transformation towards smart technology, where in-car acoustics are evolving from simple speaker configurations to immersive experiences that integrate hardware, software, algorithms, and scene understanding [1][4] - The demand for integrated solutions from suppliers is increasing as automakers seek partners who can contribute to system-level innovation rather than just providing individual components [1][4] Company Strategy - AAC Technologies has adopted an ecosystem integration strategy over the past two years to enhance its capabilities and build industry barriers, including acquiring 80% of premium sound solutions (PSS), a leading acoustic component and sound system supplier [2][3] - The company is collaborating with leading automotive firms, such as its strategic partnership with ZEEKR to develop next-generation in-car acoustic systems, leveraging PSS's expertise in the audio field [2][3] Market Dynamics - The perception of in-car acoustics has shifted, with sound systems now considered a core component that defines vehicle luxury and comfort, creating strategic opportunities for acoustic supply chain companies [5][6] - Automakers are increasingly reliant on suppliers like AAC Technologies to provide holistic solutions that enhance user experience, as traditional manufacturers struggle to develop comprehensive in-house capabilities [6] Technological Integration - The complexity of modern in-car acoustic systems requires collaboration across multiple technologies, including sound, light, and touch, to create a seamless user experience [5][6] - AAC Technologies emphasizes the importance of integrating hardware with software and tuning to deliver complete solutions, which is essential for meeting the advanced demands of smart vehicles [3][5] Competitive Advantage - The concept of "AAC Inside" is being promoted, similar to the branding strategies seen in the digital industry, positioning AAC Technologies as a key player in defining the market value and premium capabilities of vehicles [6] - The collaboration with ZEEKR on the 9X model highlights how advanced acoustic systems can become a significant selling point, enhancing brand reputation and sales through superior sound quality [6]