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13年后重返市场 “中国胶卷之王”乐凯焕新归来
Zhong Guo Xin Wen Wang· 2025-08-24 12:18
Core Viewpoint - After a 13-year hiatus, Lucky Film has re-entered the market with the launch of the C200 color film, which has garnered significant attention, particularly from younger consumers [1][3]. Group 1: Market Dynamics - The revival of Lucky Film is driven by a resurgence in interest in film photography among the younger generation, with many purchasing old cameras and consuming two to three rolls of film monthly [3][4]. - Market research indicates that annual sales of film in China are around 1.5 million rolls, with nearly 1 million rolls purchased by young consumers, while global demand reaches tens of millions of rolls [3][4]. Group 2: Production Challenges - The production of color film requires over 110 types of chemical raw materials and involves a complex coating process with 14 layers, each only slightly over 1 micron thick [3][4]. - Many suppliers of raw materials have transitioned or exited the market, necessitating the development of new sources for several imported materials [3][4]. Group 3: Technological Advancements - After 18 months of collaboration with universities, the C200 color film was officially relaunched in July, achieving 100% domestic production and significant advancements in key technologies such as nano-coating and environmentally friendly development [3][4][6]. - The core technologies developed during film production are being applied to new materials, including green optoelectronic materials and low-carbon environmental materials, filling gaps in domestic markets [6]. Group 4: Consumer Engagement - To lower the entry barrier for young users, Lucky Film has introduced a one-stop service priced at 59 RMB for film development, scanning, and printing, along with disposable cameras and related products [6]. - The company plans to conduct a series of online and offline activities to build a "film+" cultural ecosystem [6].