中新社河北保定8月24日电 题：13年后重返市场 "中国胶卷之王"乐凯焕新归来 作者 赵丹媚 谌诗雨 吕子豪 "停产13年后重返市场，这款复刻经典款的乐凯C200彩色胶卷一上架，就受到广泛关注。"乐凯胶片股 份有限公司副总经理陈焱说。更令他意外的是，购买者中大部分是年轻人。 "决定复产，很大一部分信心也来源于此。"陈焱表示，市场调查显示，中国国内的胶卷年销量在150万 卷左右，其中近100万卷由年轻消费者购买，而全球市场年需求甚至达到千万卷级别。加之柯达等国际 感光材料巨头已于近年相继复产，多重因素促使他们决心"重来"。 然而复产之路并不平坦，从原料到技术都是考验。彩色胶卷生产需要110多种化学品原料，并涂装在14 个涂层，每层仅1微米多的厚度。"停产多年，许多原材料供应商已转型或退出市场，特别是原本需要进 口的十几种原料，都要从头研发。" 经过与多所高校18个月的联合技术攻关，C200彩色胶卷于今年7月正式宣布回归。"虽然外包装基本沿 用经典，但内涵已大不相同，不仅实现100%国产化，更在纳米涂层、环保显影等关键技术性能上取得 突破。"陈焱补充道，更重要的是，有一批对胶卷怀有深厚感情的研发人员，不曾放弃。 ...

作为国产彩色胶卷开拓者，乐凯曾与柯达、富士齐名，承载着几代国人的记忆。7月17日，停产13年的 乐凯彩色胶卷在第26届上海国际摄影器材和数码影像展览会上正式发售，经典产品重返市场，受到消费 者特别是摄影爱好者的关注。其测试装日前已在位于河北保定的乐凯胶片股份有限公司生产车间复产下 线。 "此次发售的乐凯C200彩色胶卷包装延续了经典的红盒白标设计，与10多年前的超金版本仅有细微差 异。"乐凯副总经理陈焱介绍。 乐凯此次重返胶卷市场，绝非简单的复产复销，而是基于对新兴消费趋势的深刻洞察与科技实力的厚积 薄发。2012年停产时，乐凯彩色胶卷尚有10余种关键原料依赖进口。陈焱表示，C200彩色胶卷是公司 联合高校经过18个月集中攻关的全新成果。"我们在纳米涂层、环保显影等技术领域取得突破，显著优 化了产品的色彩表现与宽容度，性能达到国际水平。"陈焱说。 国货胶卷的回归，不仅是情怀寄托，更体现出乐凯的发展韧劲与坚守。1958年7月1日，新中国第一座电 影胶片厂在河北保定奠基，并于1965年成功投产，结束了我国不能生产电影胶片的历史。改革开放初 期，面对电影胶片市场萎缩和外国品牌垄断的局面，乐凯再次进行创新。1982年 ...

Core Viewpoint - The return of Lucky Color Film, a historic Chinese brand, marks a significant revival in the domestic film industry after a 13-year hiatus, driven by technological advancements and a desire for unique photographic experiences among younger generations [1][3]. Company Overview - Lucky Film, once a leader in China's photographic film industry, ceased production of color film in 2012 due to the rise of digital imaging [3]. - The company has now reintroduced the C200 color film, which is the result of 18 months of collaboration between its technical team and domestic universities, focusing on the complete localization of over 110 key chemical materials [5]. Technological Advancements - The reintroduced C200 film features breakthroughs in core technologies such as nano-coating and environmentally friendly development processes, achieving performance levels comparable to international counterparts [5]. - The revival is described as a "re-invention" of domestically produced color film rather than a mere nostalgia-driven return [3]. Market Reception - The launch event at the Shanghai International Photography Equipment Exhibition attracted significant interest, with long queues for hands-on experiences in film processing, indicating a strong demand for traditional film photography [5]. - Online sales platforms like JD.com and Tmall reported high engagement from photography enthusiasts, showcasing a growing trend among younger consumers seeking unique and personalized photographic experiences [5].

Core Viewpoint - The return of Lucky Color Film, specifically the C200 model, marks a significant revival of a classic product that resonates with the nostalgia of several generations in China, driven by the demand from the "Z generation" for film photography experiences [1][3]. Group 1: Product Launch - Lucky Color Film has officially launched the C200 color film after a 13-year hiatus, with a price of 52 yuan per roll and a promotional offer of two rolls for 99 yuan [1]. - The C200 film features a classic red box and white label design, aimed at being an economical entry-level product for consumers [1]. Group 2: Market Context - The revival of film photography aligns with the current consumer trend towards differentiated expression and the "blind box" creative experience [1]. - Lucky Film was once a pioneer in the domestic color film market, competing with international giants like Kodak and Fuji, but ceased production in 2012 due to market shrinkage and reliance on imported chemicals [3]. Group 3: Technological Advancements - The new C200 film represents a technological breakthrough achieved through 18 months of collaboration with universities, focusing on domestic sourcing of chemical materials and advancements in key technologies such as nano-coating and environmentally friendly development [3]. Group 4: Business Transformation - Lucky Film has transitioned into new material fields, including green printing materials and digital medical materials, indicating a strategic shift in its business model [5]. - The company has also introduced disposable and reusable cameras alongside the film, with plans to expand into mid-to-high-end product lines based on market feedback [5].

Core Viewpoint - The revival of the LeKai C200 color film after 16 years aligns with the emotional consumption needs of young people, aiming to create a global cultural IP and transform traditional industries in the Beijing-Tianjin-Hebei region [3][5][8] Group 1: Company Overview - LeKai Color Film Co., Ltd. has resumed production of the C200 color film, which will officially debut at the Shanghai International Photography and Digital Imaging Exhibition on July 17 [3][5] - The company aims to become a model for traditional industrial transformation through technological breakthroughs and cultural output, with a strategic focus on "producing products, industries, and culture" [5][8] Group 2: Product Details - The revived LeKai C200 color film features a classic red box with a white label design, offering 36 exposures and targeting entry-level consumers with its warm, saturated colors, fine grain, and high clarity [5][7] - In addition to the film, the company is launching disposable and reusable cameras, with plans to expand into mid-to-high-end products based on market feedback [5][7] Group 3: Market Context - The resurgence of film photography is driven by the Z generation's desire for differentiated expression, as evidenced by the popularity of film grain filters on social media platforms [3][5] - The shift in image consumption from a recording tool to an artistic medium is highlighted by the revival of LeKai's color film, which not only rekindles memories for film enthusiasts but also serves as a practical tool for traditional image education [3][5] Group 4: Technological Advancements - The revival is not merely a return to the past; it represents a new narrative, with LeKai achieving full domestic production of key materials and breakthroughs in nano-coating and environmentally friendly development technologies after 18 months of collaboration with universities [5][8] - The company has successfully navigated the challenges posed by the digital wave that led to its previous shutdown in 2009, demonstrating resilience and innovation in the face of market pressures [5][8]