Core Viewpoint - The recent rebranding of a food delivery platform and the upcoming release of the national standard for food delivery services indicate a new development phase for the industry [1][2]. Group 1: Industry Background - The food delivery platform, now renamed "Taobao Flash Purchase," originally launched in September 2008, marking the beginning of a significant industry that has evolved over 17 years [2]. - The newly released national standard is the first specifically addressing the management of food delivery services, filling a gap that previously existed in regulatory frameworks [1][3]. Group 2: National Standard Details - The national standard addresses issues such as "ghost deliveries," irrational competition, and insufficient protection of delivery personnel's rights, highlighting the need for regulatory intervention [3]. - Specific requirements include merchants providing storefront photos and videos for platform verification, platforms offering tools for evaluating promotional service effectiveness, and ensuring that costs of promotional activities are borne by the platform [3]. - The standard also emphasizes consumer rights protection, mandating platforms to compensate consumers for delivery issues caused by uncontrollable factors [3]. Group 3: Industry Response and Implementation - Major platforms like Taobao Flash Purchase, Meituan, and JD Delivery have expressed their commitment to voluntarily implement the new standard, signaling a positive step towards industry regulation [4]. - The standard is recommended rather than mandatory, necessitating active participation from platforms and ongoing legal improvements to keep pace with industry developments [4]. - The introduction of the national standard is seen as an opportunity to enhance the governance of food delivery platforms through stricter standards and more regulated services [4].