Core Insights - JD.com has rapidly expanded its food delivery service, surpassing 150,000 full-time delivery riders as of July 16, 2023, and plans to invest 2 billion yuan to enhance rider benefits [1][3] - The company has achieved significant growth in its food delivery business, with daily order volume exceeding 25 million and coverage expanding to 350 cities [3][4] - JD.com has adopted a quality-focused strategy, recruiting only reputable restaurants and offering zero commission for early adopters, resulting in a 30% higher profit margin for merchants compared to other platforms [5] Company Developments - JD.com launched its food delivery service on February 11, 2023, and within a month, it covered 126 cities and partnered with over 300,000 quality restaurants [3] - By April 22, 2023, the daily order volume reached 10 million, and by June 27, it had grown to 25 million, with over 150,000 restaurants onboard [3][4] - As of July 8, 2023, nearly 200 restaurant brands achieved sales exceeding 1 million on the platform, with JD.com holding a 45% market share in the quality food delivery sector [3][4] Financial Performance - In Q1 2025, JD.com reported revenues of 301.1 billion yuan, a 15.8% increase year-over-year, with the new business segment, including food delivery, generating 5.753 billion yuan, up 18% [4] - The company's retail segment achieved 263.845 billion yuan in revenue, reflecting a 16.3% year-over-year growth, while logistics revenue grew by 11.5% to 46.967 billion yuan [4] Strategic Initiatives - JD.com has implemented three main strategies for its food delivery service: recruiting only quality restaurants, offering commission waivers for early adopters, and providing full social insurance for riders [5] - The company aims for sustainable long-term growth rather than short-term gains, focusing on improving user experience and operational capabilities to create a healthy ecosystem for users, merchants, and riders [5]