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便利度持续提升,消费金额涨了!移动支付“保驾”外籍人士来华游
Bei Jing Shang Bao· 2025-04-20 13:30
Core Insights - The resurgence of inbound tourism in China is driven by favorable policies and improved payment convenience, leading to increased foreign card payment transactions [1][3] - The implementation of the "immediate refund" tax policy for departing tourists has significantly attracted foreign visitors for shopping and travel in China [3][4] Group 1: Inbound Tourism and Consumer Behavior - The "immediate refund" policy for departing tourists has been rolled out nationwide, enhancing the appeal of China as a shopping destination for foreign tourists [3] - There is a notable increase in foreign tourists engaging in "reverse purchasing," particularly from the U.S., due to rising tariffs on Chinese goods [3][4] - Data from Alipay indicates that in the first half of April 2025, spending by foreign tourists from 54 countries with 240-hour visa-free transit increased by 160% year-on-year [4] Group 2: Payment Trends and Innovations - Mobile payment platforms like Alipay and WeChat Pay have seen significant growth in transaction volume and value from foreign tourists, with WeChat Pay reporting a 136% increase in usage compared to the previous year [4][5] - The convenience of mobile payments has improved the overall consumer experience for foreign visitors, reducing barriers associated with cash transactions [5][6] - The "foreign card binding" and "foreign wallet usage" models have been successfully implemented, allowing foreign tourists to use their home payment methods in China [6][7] Group 3: Cross-Border Payment Infrastructure - China's payment system is undergoing internationalization, with ongoing efforts to enhance cross-border payment networks [7][8] - As of the first quarter of 2025, transactions through UnionPay and domestic wallets in Cambodia have seen over a 200% increase year-on-year, indicating successful cross-border payment integration [8] - The collaboration between UnionPay and local payment systems in various countries is expanding, facilitating a more seamless payment experience for foreign tourists [8][9] Group 4: Future Outlook - The upcoming "May Day" holiday is expected to see a significant increase in payment transactions from foreign visitors, with mobile payment usage anticipated to rise further [10][11] - Analysts predict continued growth in payment frequency and volume from foreign tourists, driven by enhanced payment service offerings and targeted marketing strategies [11][12] - The acceleration of cross-border payment connectivity is expected to enhance the international competitiveness of China's payment industry and facilitate global economic integration [12]