Core Viewpoint - The company reported a strong performance in the first half of 2025, with significant growth in its ready-to-drink segment, indicating robust market demand and effective product diversification [1] Financial Performance - The company's total revenue for the first half of 2025 reached 1.035 billion yuan, with the ready-to-drink business generating 591 million yuan, reflecting an 8.03% year-on-year increase [1] - The ready-to-drink segment accounted for 58.27% of total revenue, maintaining its position as the primary business segment [1] Product Development - The Meco fruit tea series gained popularity due to seasonal limited flavors, and the company introduced new health-oriented products such as ice cup companions and grapefruit kale [1] - The brewing segment adopted a "health-oriented + high quality-price ratio" strategy, launching new products like "original leaf freshly brewed light milk tea" to strengthen its premium positioning [1] Channel Performance - E-commerce, direct sales, and export businesses showed remarkable growth, with year-on-year increases of 12.39%, 22.39%, and 58.01% respectively, demonstrating the effectiveness of the company's diversified operations [1] - Analysts are optimistic about the growth potential of the ready-to-drink segment and the company's overall performance for the year [1]