Group 1 - The core viewpoint of the article highlights a shift in A-share listed companies towards more diversified shareholder return mechanisms, moving beyond traditional cash dividends and share buybacks to include physical gifts and experiences [1][3] - Nearly 40 listed companies have launched various shareholder return activities this year, covering multiple industries such as culture and tourism, food, film, and healthcare [1][3] - Physical rewards are seen as a complement to traditional dividend methods, allowing shareholders to become active participants and brand promoters, enhancing their sense of ownership and experience [1][4] Group 2 - Specific examples include Shenzhen Aoya Design Co., which announced a shareholder appreciation event where shareholders with at least 500 shares can receive corresponding IP products [1] - Zhengzhou Qianwei Central Kitchen announced that shareholders holding 100 shares or more can receive a product gift package valued at 200 yuan [2] - Tourism companies are enhancing shareholder engagement by offering benefits such as tickets, hotel stays, and wellness services, allowing shareholders to directly experience the company's operational success [3] Group 3 - Some companies are using lottery events to express gratitude to shareholders, such as Beijing Innotech Biotechnology, which is hosting a "Shareholder Day" with prizes including high-end electronics [3] - While cash dividends and share buybacks remain core methods for returning value to shareholders, these diversified approaches are seen as a positive addition reflecting changes in corporate governance philosophy [3] - The tangible nature of physical rewards allows minority shareholders to feel a stronger sense of entitlement compared to traditional cash dividends, which may be perceived as limited [3][4]