Core Insights - The article presents three key predictions for the food and beverage industry by 2030, emphasizing the evolving consumer perspectives on resource abundance, health, and inclusivity in product development [1][4][6] Group 1: Key Trends - **Heritage Reimagined**: Brands will act as cultural guardians, innovating to blend, protect, or modernize traditional wisdom, fulfilling consumer desires for deeper emotional and cultural connections with their food [4][6] - **Diverse Eating Moments**: Consumers will seek increased dietary diversity beyond just protein and fiber benefits, applying principles of diversity, equity, and inclusion (DEI) in nutrition to explore rich ingredients from various cultures [4][8] - **Sensory Nuance**: The sensory characteristics of food and beverages will evolve from whimsical elements to more practical and evidence-based applications, focusing on creative and inclusive experiences for underserved consumer groups [4][9] Group 2: Consumer Behavior Insights - In uncertain times, food and beverages serve as a source of comfort for consumers, with high inflation and consumption challenges in markets like China highlighting the importance of nutrition and traditional wisdom [6][7] - By 2030, consumers will prepare for unexpected situations by embracing traditional dietary practices, such as seasonal eating and fermented foods, which will transition from niche interests to mainstream strategies [7] - Health-conscious consumers will utilize AI to diversify their weekly diets, ensuring a variety of ingredients and encouraging the exploration of new foods through personalized recommendations [8] Group 3: Sensory Innovation - Brands will increasingly leverage sensory elements like color, texture, and aroma to enhance food and beverage experiences, countering the monotony of daily life [9] - Multi-sensory innovations will cater to unique sensory needs of underserved groups, including the elderly and neurodiverse populations, while also appealing to mainstream consumers [9] - Opportunities exist for brands to reimagine traditional food consumption scenarios, creating relevance with younger generations through modernized experiences [9]