Core Viewpoint - In a competitive e-commerce environment, brands must establish a comprehensive pricing control system that includes "source prevention - real-time monitoring - layered rights protection" to effectively curb price chaos and protect brand pricing order and market interests [1] Group 1: Pricing Control System - Brands should build a pricing control system to reduce the possibility of violations from the source by establishing clear pricing standards and cooperation constraints for different levels of distributors and agents [1][4] - The pricing control clauses should be formally included in distributor agreements, specifying penalties for violations, such as a 20% deduction of the cooperation deposit for the first violation and termination of cooperation for severe cases [4] - Regular training sessions should be organized for partners to enhance their understanding of pricing policies and the consequences of violations, ensuring compliance from the outset [4] Group 2: Dynamic Monitoring - Brands need to implement a dual approach of "manual + tools" for comprehensive price monitoring across all channels to enable early detection and intervention [5] - Manual monitoring should focus on high-sales and high-review stores on major platforms like Taobao, JD.com, and Pinduoduo, as well as products using sensitive keywords that may indicate unauthorized sales [5] - Automated monitoring tools can enhance efficiency by setting up price alert thresholds, allowing brands to receive immediate notifications when prices fall below specified limits [6][7] Group 3: Layered Rights Protection - Upon discovering price violations, brands should adopt differentiated rights protection measures based on the severity of the violation and platform rules to ensure effective resolution while controlling costs [8] - For common violations, brands should utilize internal complaint channels on e-commerce platforms, providing complete evidence to support their claims [8][9] - For persistent violations, brands may resort to administrative complaints or legal actions, collecting and documenting evidence of long-term price disruptions and seeking compensation for economic losses [10]