Core Viewpoint - The rise of "group broadcasting" in the entertainment industry signifies a shift towards a more mainstream cultural phenomenon, potentially evolving into an independent industry and cultural carrier by 2025 [3][4][6]. Group Broadcasting Overview - "Group broadcasting," also known as "multi-talent live streaming," involves multiple hosts performing together, creating a more professional and engaging atmosphere compared to traditional live streams [4][6]. - The format has gained popularity, with an expected increase in the number of group broadcasting rooms to around 7,000 by 2025, attracting significant audience attention [4][12]. Industry Evolution - Group broadcasting has transitioned from a niche activity to a broader cultural trend, with various performance types emerging, including traditional idol groups and themed performances [9][12]. - The industry is moving towards professionalization and standardization, with established brands beginning to explore sponsorship opportunities [12][15]. Employment Opportunities - The growth of group broadcasting has created approximately 150,000 jobs across various roles, including hosts, camera operators, and makeup artists, reflecting its impact on the job market [15][17]. Challenges and Competition - The competitive landscape has intensified, with diverse performance styles and interactive formats emerging, leading to a "red ocean" of competition [9][12]. - Many group broadcasting rooms face issues of homogenization, with repetitive content dominating the market, necessitating innovative approaches to maintain audience engagement [12][17]. Regulatory Developments - The industry is undergoing a phase of regulation and compliance, with platforms like Douyin implementing content management standards to protect user rights and ensure fair practices [12][17].