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卜蜂莲花通州店“即将回归”背后: 外资超市升级应对国内竞争
Bei Jing Shang Bao· 2025-10-23 12:45
Core Insights - The article discusses the reopening of the CP Lotus supermarket in Tongzhou, Beijing, which is transitioning from a traditional supermarket to a community mall format, indicating a strategic shift in response to market changes [1][4][8] - CP Lotus, backed by the Charoen Pokphand Group, is leveraging its supply chain advantages to differentiate itself from other foreign supermarkets that are downsizing their operations in China [1][6][8] Company Overview - CP Lotus has been operating in Beijing since 2004 and has undergone significant changes, including a recent closure for renovations that lasted longer than initially planned [4][5] - The brand, originally known as "Easy Mart," has rebranded to "CP Lotus" since 2007 and has over 100 stores nationwide, although it has faced closures in recent years [5] Industry Trends - The article highlights a broader trend of foreign supermarket chains, such as Walmart and Carrefour, facing operational challenges and closing stores in China, marking the end of the traditional supermarket era [6][8] - There is a shift towards community-oriented retail formats, with CP Lotus adapting to consumer preferences for convenience and diverse shopping experiences [10] Strategic Adjustments - Experts suggest that supermarkets must reduce store sizes, enhance experiential services, and optimize inventory management to remain competitive in the evolving retail landscape [7][8] - CP Lotus's strategy includes focusing on local consumer needs and improving store experiences, supported by its parent company's extensive supply chain [8][10]