为让年味持续在线，世纪联华还组织开启"年味接力赛"系列惠民活动。2月23日至3月10日，世纪联华"开工焕新，福利全开的券包狂欢"接棒登场，通过多 品类的满减券包，并结合生鲜"一周不重样"的天天有惠活动，将节日消费热情平稳延续至节后开工季。 同时，联华超市也于1月14日至2月10日期间开展"恭贺新禧 马上有钱"积分兑换优惠券活动，累计兑换优惠券近22万张，用券直接带动销售超2000万元。 马年新春的消费热力从线下门店延伸至了市民餐桌。其中，"百联杯"民间厨神争霸赛依托百联强大的全球供应链，将五大洲甄选食材引入世纪联华、联华 超市各大门店以及百联各大商业体中，构建起"家门口的世界厨房"。 据悉，"百联杯"赛事目前正处于作品征集与互动阶段。自2月12日启动以来，该赛事活动已吸引大量市民参与，他们通过"i百联"APP上传了使用联华选购 食材制作的佳肴作品。随着征集期在3月3日结束，赛事活动将于3月5日至3月8日开启全民点赞，并于3月12日在百联中环购物广场举行线下决赛。 来源：上海证券报·中国证券网 上证报中国证券网讯（记者 宋薇萍）记者2月26日从百联集团获悉，2026年马年新春，百联集团整合旗下各业态优势资源，推 ...

两天前，就像大多数都市隶人一样，我乘坐着"从沈阳出发到北京朝阳"的牛马专列，半夜23点到达比东北还凛冽的北京，虽然才离开东北大地4小时，但 已经流下思乡的泪水。 北京对比东北小城，"品类全、新品多"的消费体验曾经还算拿得出手的优势，有盒马和山姆二位网红零售商超大将坐镇，是生活在一二线大城市的"隐性 福利"。但时代变了，星巴克都开进了县城，一家胖东来把许昌这个三线小城带火成全国著名旅游胜地。 今年过年回家最大感受是，东北小城的零售体验如今也能基本比肩盒马。第一次逛到"东北人自己的胖东来"——比优特超市。去年想煎牛排，连牛排是从 沈阳山姆带回来的，想在当地超市买瓶葡萄籽油，售货阿姨听了半天一脸茫然地说只有大豆油，连黑胡椒都买不到；今年不一样了， 比优特1月底进驻了 当地CBD商圈万达广场，别说葡萄籽，你甚至能找到牛油果油、高油酸版花生油、山茶油以及红花籽油。 而自诩吃过见过的北京打工人，在比优特也算开了眼，"第一次在超市里看到那么多闻所未闻的牌子"。 比优特是什么来头？怎么从来没听说过？很多人对这家东北商超界老大感到极其陌生。 氢商业摄 2025年，比优特据称做到近100亿，整个东三省门店数量破100家，在中国连 ...

Core Insights - Yonghui Supermarket reported significant growth in same-store sales and customer traffic during the Spring Festival holiday, attributed to effective management of consumer demand and continuous optimization of product offerings [1] Group 1: Sales Performance - From the 28th day of the lunar month to the 7th day of the lunar new year, Yonghui Supermarket achieved a year-on-year increase in both same-store sales and customer traffic [1] - The supermarket's key product categories saw remarkable growth, with prepared foods, baked goods, and freshly baked items increasing by over 220%, hot pot products by over 140%, and organic and local vegetables by nearly 200% [2] - The "Quality Yonghui" private label saw a sales increase of over 70% during the Spring Festival period [2] Group 2: Strategic Initiatives - Yonghui Supermarket implemented a "New Yonghui New Year Flavor" theme for its New Year goods festival, introducing a "four-phase" supply strategy to meet consumer needs at different stages [2] - The company transformed its store backrooms into "central kitchens," enabling the sale of freshly prepared meals, which supported the surge in demand for ready-to-eat products [2] Group 3: Regional Performance - In Fuzhou, the revamped Aoti Center store achieved an average daily sales of over 1 million yuan during the Spring Festival [3] - In the Henan market, the Xinmi Zhongqiangguang store experienced a nearly threefold increase in sales compared to the previous year, with customer traffic up over 230% [3] - The Tianjin SM Plaza store in the Bohai Bay region reported average sales exceeding 1.3 million yuan from January to the present [3]

北京商报讯（记者 赵述评 实习记者 毛思怡）2月26日，北京商报记者从永辉超市获悉，腊月二十八到 正月初七，永辉全国门店同店销售额及客流量双双实现同比增长。其中，自有品牌"品质永辉"系列迎来 爆发，近60款商品在春节档销售额环比增长超70%。 区域表现方面，福州奥体中心店春节期间日均销售额突破百万元，河南新密中强光年店春节期间销售额 较去年同期增长近3倍，天津SM广场店1月至今日均销售额突破130万元。 这是永辉全国调改门店突破300家后迎来的首个消费旺季。数据显示，熟食、烘焙重点分类同比增长均 超220%，永辉表示，门店后场打造的"中央厨房"为熟食烘焙的爆发提供了场景支撑。此外，火锅季系 列同比增长超140%，春节好菜（地标菜和有机菜）同比增长近200%，海鲜盛宴同比增长超60%。 2月11日，永辉超市CEO王守诚在新年信中提到，全面调改后，2026年永辉超市将从三个方向深化运 营。一是建立品质生态，目标与200个核心产区及工厂形成长期稳定合作，集中资源打造"100个亿级口 碑单品"；二是推动门店从交易场景向"生活场"转型，如"社区厨房"与"邻里客厅"，优化购物环境与商 品场景；三是推动组织变革，从管控向激 ...

Core Insights - The article highlights the growing preference of young consumers for Sam's Club over traditional free supermarkets, emphasizing that they are willing to pay a membership fee of 260 yuan for a better shopping experience and quality products [1][18]. Membership Fee and Business Model - Sam's Club's membership fee of 260 yuan serves as a "filter" to attract high-value customers, ensuring that only those with stable incomes and a willingness to pay for quality enter the store [4][6]. - The membership fee is a significant source of profit for Sam's Club, projected to generate nearly 3 billion yuan annually from regular memberships alone, with total membership revenue exceeding 6 billion yuan when including premium memberships [6][8]. - The high renewal rates of 80% for regular members and over 90% for premium members indicate strong customer loyalty and a sustainable business model [8]. Consumer Behavior and Preferences - Young consumers prioritize time efficiency, quality, and a pleasant shopping experience, which traditional supermarkets fail to provide due to their chaotic environments and extensive product ranges [9][12]. - Sam's Club offers a streamlined shopping experience with around 4,000 carefully selected SKUs, allowing customers to complete their shopping in 15-20 minutes, contrasting sharply with the lengthy shopping times at traditional supermarkets [12][14]. - The quality control at Sam's Club is notably stringent, with only 8.2% of suppliers passing the entry criteria, ensuring high product standards that appeal to discerning young consumers [14]. Experience and Social Aspects - The shopping experience at Sam's Club is designed to be enjoyable and social, with spacious stores and generous sampling opportunities, making it a leisure activity rather than a chore [16][20]. - Young consumers are drawn to the "Instagrammable" aspects of shopping at Sam's Club, where they can share their experiences on social media, fulfilling their social needs [16][23]. Market Dynamics - The article suggests that traditional free supermarkets are struggling due to their outdated business models, which rely on high product prices and frequent promotions to attract customers, leading to a cycle of inefficiency [21][23]. - The shift in consumer mindset from valuing "free" to valuing "quality" and "experience" is a critical factor in the decline of free supermarkets, as they fail to meet the evolving demands of young shoppers [18][21].

作为京城民生供应的"压舱石"，物美超市在春节期间积极响应"乐购新春·京彩四季"主题活动，以"骐骥 载福，好事连年"为主题打造年货节，通过商品升级与场景创新，有力助推了实体商业的增长数据。节 日期间，物美不仅依托数字化系统优化库存周转与智能补货，确保米面粮油等民生商品供应充足，更 以"健康好事、省心好事、团圆好事"三大主线引领新春消费新风尚。其自有品牌"物美精选"聚焦"严选 +健康"，推出数百款高质价比商品，深受追求品质的消费者青睐。在线下场景营造方面，物美将传统 年俗与现代零售深度融合，不仅在北京学清路店与陶然亭店打造"财神庙"主题打卡点，此前还联合黄瓦 增福财神庙推出"新年好事，从好'菜'头开始"互动活动，让消费者在置办年货的同时将"好彩头"带回 家，增添了浓厚的京味儿年俗氛围。 节日期间，家电以旧换新、数码和智能产品购新补贴资格充足，线上线下共发放资格127.8万个。京津 冀三地同步启动了"有奖发票"试点活动，春节期间北京市投放力度提升至平日的9倍，总参与人数达 448.9万人，中奖发票近400万张。 2月23日，北京市商务局发布2026年春节假期消费数据。2026年春节假期（2月15日至23日），北京市 ...

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The report highlights a steady recovery in consumer spending during the Spring Festival, with significant increases in payment transactions and retail sales compared to the previous year [4][26] - The report emphasizes the importance of high-quality companies in high-growth sectors driven by emotional consumption themes [7][35] Summary by Sections Industry Dynamics - The Spring Festival saw a robust recovery in social consumption, with payment transactions on New Year's Eve reaching 4.931 billion, a 21.64% increase from the previous year [4][26] - Key regions like Hainan and cities such as Tianjin and Zhenjiang showed strong performance in retail and dining, with Hainan's duty-free shopping amounting to 1.03 billion yuan, up 20.9% year-on-year [4][27] - Domestic travel orders surged by 60%, and outbound travel orders increased by over 180% during the holiday period [4][26] Investment Recommendations - Investment Theme 1: Focus on high-end gold and fashion jewelry brands, recommending companies like Laopai Gold and Chaohongji for their differentiated product offerings [7][35] - Investment Theme 2: Emphasize retail companies adapting to trends and AI-enabled cross-border e-commerce leaders, with recommendations for Yonghui Supermarket and Aiyingshi [7][35] - Investment Theme 3: Highlight domestic beauty brands that cater to emotional value and innovative safe ingredients, recommending brands like Maogeping and Proya [7][35] - Investment Theme 4: Focus on differentiated medical beauty product manufacturers and leading medical beauty institutions, recommending companies like Meilitiantian Medical Health and Aimeike [7][35] Market Performance - The retail and social service indices reported declines of 1.59% and 0.78% respectively during the week from February 9 to February 13, 2026 [6][15] - The report notes that the education sector saw the highest growth among sub-sectors, while the watch and jewelry sector led the year-to-date performance with an 11.29% increase [6][18] Company Highlights - Laopai Gold reported a significant revenue increase of 250.9% in the first half of FY2025, driven by strong consumer demand and brand expansion [37] - Chaohongji is expected to achieve a net profit growth of 125% to 175% in FY2025, supported by its differentiated product strategy [37] - Maogeping and Proya are highlighted for their strong performance in the beauty sector, with Maogeping achieving a revenue increase of 31.3% in FY2025 [37]

跟随张瑞华，记者在阅彩城店内走了一圈，现场感受到了浓浓的"烟火气"和新颖的超市环境。不嘈杂、 更舒适，每一款商品都被精心"安排"，每一个微笑都成为"附加值"。在这一传统商超里，"优质商品+贴 心服务"激活了消费潜能，实现了转型跃升。 "现在顾客到店不仅是为了买东西，更是想来悠闲地逛店，并且渐渐成为不少家庭出行的必选项。而这 样一来，消费自然就跟上来了，阅彩城店的客单消费比以前至少增长了20%。"张瑞华说。 "胖改"叠加"乐购新春"促销活动，宁夏银川首家"胖改店"阅彩城店人气爆棚，销售十分火热。正月初五 下午，记者跟随张瑞华进入店内，解锁年味新体验。 在"胖东来品牌专区"，张瑞华拿起一瓶开心果介绍说，一桶500克装的原味开心果，售价是78.5元，同 品质的开心果在很多地方至少要贵五六元。春节期间，这个专区的82种胖东来商品深受消费者认可，啤 酒、果饮早早就卖断了货，补货得等到3月了。 作为"胖改店"，阅彩城店对80%的商品进行了汰换，商品和服务品质大大跃升，全面焕新成为一家"新 质"零售店。"今年是调改后的第一个春节，从目前各类商品的销售数据来看，调改成功吸引了消费者， 销售保持强劲增长势头。"张瑞华说。 烘焙 ...

节日期间，家电以旧换新、数码和智能产品购新补贴资格充足，线上线下发放资格127.8万个。商家备 货充裕，系统运行稳定，有效保障市民消费需求。京津冀三地共启"有奖发票"试点活动，持续激发区域 消费潜力，春节期间，北京市投放力度提升至平日9倍，总参与人数448.9万人，中奖发票近400万张， 为假日消费再添喜庆氛围。 假期期间，"乐购新春·京彩四季"主题活动统筹全市资源，各类特色消费活动与消费券等促消费举措环 环相扣。西城区、朝阳区、石景山区、经开区多领域线上线下联动，聚焦零售、餐饮、汽车等重点领 域，发放8300万元春节消费券助力消费者"备年货、换新装、购新车，享实惠"；大兴区"票根联动"机制 打通跨业态消费链条；丰台区通过小程序开展每日抽奖，发放大额满减券等福利；东城区多商圈联袂举 办特色活动，形成多点开花节日市场矩阵；海淀区"花添喜事逛海淀"主题数字打卡与AI非遗体验凸显科 技底色；延庆区打造室内外冰雪乐园及非遗市集激活区域消费活力。 北京商报讯（记者 刘卓澜）2月23日，北京市商务局发布春节消费盘点数据显示，2026年春节假期 （2026年2月15日-23日），北京市商务局重点监测的百货、超市、专业专卖店 ...

其中一位游客告诉记者，他来自河南商丘，在网络上了解胖东来后一大早赶到许昌，到了后感觉与预想 中的胖东来一样，是个挺好的超市。 大年初五早上八点半，河南许昌胖东来马年正式营业前一个小时，已经排起"蛇"形长队，排队队伍中大 部分都是来自河南其它省市以及外省游客。 在美食城的白鹿原摊位，工作人员告诉一位游客，要差不多半个小时甚至一个小时才能排队吃上烙馍卷 菜。 ...