Core Viewpoint - The brand "Fish You Together" has been recognized as a leading Chinese food brand, emphasizing the importance of storytelling in Chinese cuisine and its global outreach [1][2]. Group 1: Brand Recognition and Achievements - "Fish You Together" won the Annual Brand Award at the CCTV 2025 "National Brand" ceremony, highlighting its innovative spirit and social contributions [1]. - The brand has over 2,500 stores globally, covering more than 360 cities, and is recognized as the number one brand in the world for sauerkraut fish by Frost & Sullivan [2]. Group 2: Social Responsibility and Rural Revitalization - The brand's development reflects its commitment to social responsibility, particularly in rural revitalization efforts in Henan Province, where it has transformed traditional farming practices [3]. - Through an "order agriculture" model, the brand has invested 3 million yuan to ensure farmers' financial security, leading to significant income increases for local farmers [3]. Group 3: Global Expansion Strategy - "Fish You Together" has implemented a comprehensive global strategy that includes supply chain, investor, and service exports, aligning with China's 14th Five-Year Plan for cross-border industrial layout [4][5]. - The brand's successful entry into the Malaysian market, with six new store openings in September 2025, exemplifies its effective global expansion [5]. Group 4: Localization and Cultural Integration - The brand has adopted a "standardization + localization" approach, introducing menu items that cater to local tastes, such as Thai-style fish dishes, while incorporating local cultural elements into store designs [6][7]. - This strategy has facilitated the brand's transition from being perceived as a "Chinese brand" to a "local choice" in international markets [6]. Group 5: Industry Integration and Value Creation - "Fish You Together" exemplifies the integration of agriculture, industry, and services, acting as a demand insight and value integrator within the food industry [7]. - The brand's standardization efforts have improved the quality and processing of agricultural products, significantly increasing their market value [7]. Group 6: Future Vision and Brand Philosophy - The brand's core values focus on creating happiness for users, providing entrepreneurial opportunities for partners, and revitalizing rural economies, aligning with the broader goals of high-quality development [8]. - The recognition as a "National Brand" is seen as both an acknowledgment of past achievements and a new starting point for future growth [8].