酸菜鱼

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这座一线城市,为何要为“一顿饭”顶格谋划?
Mei Ri Jing Ji Xin Wen· 2025-08-27 16:05
每经记者|杨弃非 每经编辑|杨欢 促消费,广州最近格外努力。 最新的动作出现在餐饮业。几天前,广州召开了一场特殊的餐饮业发展座谈会。根据当地媒体报道,特殊不仅体现在规格高——广州市委书记郭永航、市长 孙志洋等主要领导共同出席;范围广——16家餐饮企业代表参会提出意见建议,且针对某个行业单独召开此类企业家座谈会,也颇为罕见。 一个背景是,自去年以来,全国餐饮业不断面临新变化,多座一线城市出现餐饮收入下滑。在行业逆风中,作为全国人均餐饮消费最高的城市,广州顶住压 力,不仅去年餐饮营业额超过千亿元,增速领跑一线城市,且今年1-7月持续实现正增长。 餐饮业往往被认为是百业的"介质"。不少人仍然记得,今年上半年,广州一改过去两年来经济增速的下滑态势,在"触底反弹"后实现进一步回暖。其中,社 会消费品零售总额更以5.9%的增速实现了对一线城市的引领。 从提振餐饮入手,广州将如何进一步巩固增势? "第一城" 一种观点认为,消费是拉动经济增长的主引擎,而餐饮消费正是引擎中最活跃的火花。 根据国家统计局数据,2015年至2019年全国餐饮收入增幅连续五年超过社会消费品零售总额增幅,有效拉动内需,促进经济发展。2020年至202 ...
太二酸菜鱼全面“爆改”自救
Xin Lang Cai Jing· 2025-08-27 10:09
智通财经记者 | 卢奕贝 智通财经编辑 | 牙韩翔 在品牌诞生的第十年,太二给自己来一场大爆改。 图 今年3月,太二酸菜鱼在广州推出5.0"鲜活模式"新店型,围绕产品、环境、服务等维度进行系统性升 级。眼下,太二母公司九毛九集团计划将这一店型全面铺开。 8月27日,九毛九方面告诉智通财经,截至7月31日,太二鲜活新店达64家,预计到年底将增至150家以 上,2026年将完成所有太二门店的改造升级。 此前,太二面临着预制鱼片质疑、被诟病SKU不够丰富、品类及品牌新鲜感褪去等多重难题,在消费环 境与市场竞争格局的变幻中,太二也终于做出了应对与调整。 就菜品结构而言,太二新店型由过去以酸菜鱼为核心大单品的模式,拓展为"活鱼、鲜鸡、鲜美牛肉"三 大主打,并配合更丰富的热菜结构;在门店设计方面,新店由过去标志性的黑白漫画风格,转变为使用 大量原木的川菜馆子。 片来源:九毛九 为凸显鲜活的卖点,新店增设了食材展示区,还将"活鱼每日到店,牛肉鲜切现做,鲜鸡每日送达"的标 语贴在厨房透明玻璃墙上,并以明厨展现厨师们在内现炒的场景——就像费大厨一样。此外,新店也将 座位由过去的2-4人位变成2-6人位,目标人群由年轻客群变成年 ...
安井食品(02648) - 海外监管公告 - 2025年半年度报告(A股)
2025-08-25 11:35
承董事會命 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責,對其準確性 或完整性亦不發表任何聲明,並明確表示,概不對因本公告全部或任何部份內容而產生或因倚 賴該等內容而引致的任何損失承擔任何責任。 ANJOY FOODS GROUP CO., LTD. 安井食品集團股份有限公司 (於中華人民共和國註冊成立的股份有限公司) (股份代號:2648) 本公告乃根據《香港聯合交易所有限公司證券上市規則》第13.10B條而作出。 茲 載 列 安 井 食 品 集 團 股 份 有 限 公 司(「 本公司 」)在 上 海 證 券 交 易 所 網 站 ( www.sse.com.cn )刊登的本公司2025年半年度報告(A股),僅供參閱。 安井食品集團股份有限公司 董事長兼執行董事 劉鳴鳴先生 中國廈門,2025年8月25日 於本公告日期,本公司董事會成員包括:(i)執行董事劉鳴鳴先生、張清苗先生、 章高路先生及黃建聯先生;(ii)非執行董事鄭亞南博士及戴凡先生;及(iii)獨立非 執行董事張梅女士、劉曉峰博士、趙蓓博士及張躍平先生。 公司代码:603345 公司简称:安井食品 2025 年半年度报告 ...
餐饮月度专题:茶饮扩张强劲,西式快餐扩张活跃,客单价环比企稳-20250818
ZHESHANG SECURITIES· 2025-08-18 13:05
Investment Rating - The industry investment rating is "Positive" [4] Core Insights - The report highlights strong expansion in tea beverage brands and active growth in Western fast food, with average transaction prices stabilizing month-on-month [5][8][10] Summary by Sections Western Fast Food - The expansion of Western fast food is active, with average transaction prices remaining stable, indicating market resilience [8] - Notable trends in net store openings for major brands include: - KFC: -0.4% in August 2024 - McDonald's: 0.2% in August 2024 - Pizza Hut: -1.8% in August 2024 - Domino's: 0.0% in August 2024 [8] Tea Beverage - Leading brands in the tea beverage sector are expanding significantly, while overall average transaction prices are fluctuating as they seek balance [10] - Key trends in net store openings for major tea brands include: - Mixue Ice Cream: -2.3% in August 2024 - Heytea: -1.1% in August 2024 - Naixue's Tea: -0.3% in August 2024 [10] Coffee & Hot Pot - The coffee segment shows strong expansion momentum, with notable net store openings: - Luckin Coffee: 1,812 new stores, 8% increase - Kudi Coffee: 2,495 new stores, 25% increase [12] - The hot pot industry is facing adjustments, with several brands showing negative net openings [14] Other Food Segments - The overall opening of stores in segments like pickled fish, snacks, and small pubs is cautious, with average transaction prices stabilizing [15] - Key trends in net store openings for snack brands include: - Zuiyan Zhiwei Chicken: -463 stores, 8% decrease - Juewei Duck Neck: -1,127 stores, 9% decrease [17]
湛江开渔啦!“媒体+”带你溯源智慧工厂,品“第一口鲜”!
Nan Fang Nong Cun Bao· 2025-08-16 07:35
Group 1 - The event "Zhanjiang Fishing Culture Carnival" and seafood product promotion was held on August 15, 2025, showcasing the integration of media and industry [2][6] - The event attracted numerous influencers, buyers, and food enthusiasts, highlighting the importance of media in driving attention to the seafood industry [3][8] - The collaboration between government, market operations, and social participation formed a synergistic system to enhance brand value and industry growth [9] Group 2 - The seafood industry is focusing on traceability, ensuring food safety and quality, which is a significant concern for consumers [11][13] - Companies like Hengxing are developing a comprehensive traceable supply chain from farm to table, with over 200 pre-made dishes currently available [22][24] - The use of advanced technology in production, such as intelligent machinery and liquid nitrogen freezing, was showcased at the event, emphasizing the modernization of the seafood processing industry [35][37] Group 3 - The traceability service provided by Guolian Aquatic Products is an added value to demonstrate the entire production process, ensuring product safety without affecting costs [44][45] - Guolian plans to leverage its position in the marine ranching industry to enhance collaboration across the supply chain, focusing on market demand and deep processing of seafood products [49][51]
中餐全球化营销的底层逻辑——善用乡愁,重建连接
Sou Hu Cai Jing· 2025-07-28 09:13
Group 1 - The core viewpoint of the article highlights the globalization of Chinese cuisine as a means to evoke nostalgia and cultural connection among overseas consumers, particularly in the context of the recent opening of Quanjude in New York [2][26]. - The article notes that there are 700,000 Chinese restaurants worldwide, with an annual growth rate of 11.7%, and 78% of consumers are willing to pay a threefold premium for flavors reminiscent of their hometown [2][26]. Group 2 - The essence of Chinese cuisine globalization is described as transforming nostalgia into an emotional currency, supported by three principles of emotional economics: memory bank theory, food as identity symbols, and scene compensation mechanisms [3][15]. - Memory bank theory suggests that traditional dishes evoke strong memories, leading consumers to pay high prices for familiar tastes, such as British students paying £12-15 for Lanzhou ramen [7]. - Food serves as a cultural medium, with dishes representing regional identities and values, allowing consumers to experience different cultures through cuisine [11]. Group 3 - The article discusses the challenges faced by Chinese restaurants abroad, including cultural differences, regulatory barriers, and quality issues, which can diminish the emotional value of nostalgia [15][21]. - Specific examples include a sauerkraut fish brand in Europe facing inventory issues due to differing standards, and a Madrid hotpot restaurant's cultural misinterpretation leading to negative feedback [15][17]. - The prevalence of pre-packaged meals in overseas Chinese restaurants has reached 78%, highlighting significant taste differences compared to freshly prepared dishes [21]. Group 4 - To overcome these challenges, the article suggests focusing on cultural translation and localizing supply chains to create sustainable emotional connections [22][24]. - Cultural translation involves integrating local cultural elements into the dining experience, such as themed dining or interactive cooking experiences that resonate with local consumers [24]. - Localizing supply chains, as demonstrated by brands using local ingredients and reducing costs, allows for a more authentic representation of Chinese cuisine while maintaining quality [24]. Group 5 - The ultimate marketing goal for Chinese cuisine is not just authenticity in taste but the ability to evoke a sense of belonging and cultural connection for consumers in foreign lands [26]. - The article concludes that the experience of enjoying familiar dishes abroad transcends mere sustenance, representing a fusion of cultures and civilizations, with nostalgia serving as a universal language [27].
21特写|“中国味”席卷东南亚:品牌中餐如何破解出海难题?
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-18 12:35
Group 1 - The core viewpoint of the articles highlights the rapid expansion of Chinese restaurant brands in Southeast Asia, marking a new era of internationalization for Chinese cuisine [1][2][16] - Chinese restaurant brands have opened over 6,100 stores in Southeast Asia by the end of 2024, a significant increase from approximately 1,800 stores in 2022, indicating a growth of more than three times [1][5] - The Southeast Asian restaurant market has shown a year-on-year growth of 4.6%, reaching a scale of $132.9 billion, which is only 17% of the Chinese market size [5][6] Group 2 - The competitive landscape for Chinese restaurants in Southeast Asia is intensifying, with challenges such as supply chain issues, regulatory barriers, and cultural differences affecting consumer habits [2][11] - Localization is crucial for the success of Chinese restaurant brands abroad, as the degree of localization directly impacts the scalability of their overseas operations [2][17] - The preference for Chinese cuisine among Southeast Asian consumers is growing, with popular dishes like hot pot and dim sum gaining traction, reflecting a shift from traditional perceptions of Chinese food [3][12] Group 3 - Brands like Haidilao and Zhang Liang Spicy Hot Pot have successfully expanded into Southeast Asia, with Zhang Liang opening over 60 stores in the region, demonstrating the potential of the market [4][14] - The demographic factors in Southeast Asia, such as a large population and a significant Chinese community, contribute to the high demand for Chinese cuisine [4][5] - The restaurant industry in Southeast Asia is characterized by a high percentage of consumer spending on food and beverages, with Indonesia reaching 48.8% [6][11] Group 4 - The supply chain is a critical factor for the success of Chinese restaurants in Southeast Asia, with many brands adopting a hybrid approach of local and imported ingredients to ensure quality and compliance with local regulations [10][11] - The rapid expansion of Chinese restaurant brands is accompanied by a wave of closures, particularly in Singapore, where the market is becoming saturated [12][13] - Successful Chinese brands in Southeast Asia are those that effectively combine global standards with local adaptations, ensuring they resonate with local consumers [16][17]
当岭南的风吹到新疆,一场酸味对话即将开启|舌尖六味·尝尽岭南③
Nan Fang Nong Cun Bao· 2025-06-21 12:31
Core Viewpoint - The article highlights the upcoming promotion of Guangdong cuisine in Xinjiang, emphasizing the unique flavors of Guangdong, particularly the "sour" taste, which will be showcased at the 2025 China-Eurasia Commodity and Trade Expo [3][10]. Group 1: Guangdong Cuisine Promotion - The promotion event "Jiangpin South, Yuepin North" will take place from June 26 to 30, featuring Guangdong's distinctive foods in Xinjiang [3][4]. - The series "Taste of Lingnan" will introduce six flavors: sweet, salty, sour, preserved, sweet, and fragrant, showcasing the culinary charm of Guangdong [5][6]. Group 2: Unique Flavors of Guangdong - Guangdong's "sour" flavor manifests in various forms, such as fermented vegetables, soups, and fruit jams, which are characterized by a gentle and appealing taste [7][9]. - A specific dish, "Huai Ji Sixty-Day Yellow Vegetable," is highlighted for its unique preparation method, resulting in a mild and natural sour flavor that complements local dishes in Xinjiang [12][15]. Group 3: Market Insights - The pre-prepared food market in Guangdong is projected to exceed 70 billion yuan by 2025, with sour fish dishes being particularly popular [18]. - The sour soup of Guangdong's sour fish differs from the spicy Sichuan version, offering a milder and fresher taste that can be easily transported to Xinjiang [19][20].
靠卖丸子年入百亿,预制菜之王,拿下10万家餐饮店
Sou Hu Cai Jing· 2025-06-06 01:26
Core Viewpoint - Anjiu Foods has established itself as a leading player in the frozen food industry, with a robust supply chain and a diverse product range that caters to various market segments, including restaurants and retail stores, achieving significant revenue growth even amid industry challenges [2][7][14]. Group 1: Company Overview - Anjiu Foods operates 12 production bases across China, covering 97% of prefecture-level cities, and supplies over 100,000 restaurants and retail outlets [2][8]. - The company has maintained a revenue scale in the hundreds of millions for the past three years, reporting revenue of 15.127 billion yuan and a net profit of 1.485 billion yuan last year [2][14]. - Anjiu Foods plans to pursue a dual listing on the A-share and Hong Kong stock exchanges to enhance its international presence and financing capabilities [3][23]. Group 2: Business Strategy and Growth - The company has successfully differentiated itself by focusing on hot pot ingredients and pre-prepared dishes, leveraging its strong supply chain and production capabilities [8][12]. - Anjiu Foods has adopted a strategy of "production and sales integration," ensuring stable raw material supply while expanding its product offerings and sales channels [13][18]. - The company has seen significant growth in its pre-prepared food segment, which has become its second-largest business line, contributing to its overall revenue growth [20][21]. Group 3: Market Expansion and Internationalization - Anjiu Foods has initiated international expansion efforts, including acquiring a majority stake in a UK-based company to penetrate the European market [22][25]. - The company established an import-export department and is setting up local production facilities in Southeast Asia to enhance its global footprint [25][26]. - From 2021 to 2023, Anjiu's overseas revenue has shown substantial growth, indicating a successful entry into international markets [25][26].
新手开餐饮店是赚还是赔?算清楚这笔账就明白了
3 6 Ke· 2025-06-03 13:17
Group 1 - The restaurant industry remains a popular entrepreneurial avenue, with over 1.3 million new restaurant businesses established by the end of May, marking a historical high [2] - Increased competition in the industry makes profitability more challenging, but accurate revenue forecasting before opening can significantly enhance the chances of success [2][3] - A formula for estimating restaurant revenue is provided: Revenue = Customer Flow × Entry Rate × Average Spend [2] Group 2 - Identifying "comparable stores" is crucial for estimating customer flow, which involves analyzing similar businesses' operational data [3][4] - Key dimensions for selecting comparable stores include store size, city classification, business district type, and product category [4][5] - At least three comparable stores should be selected for accurate forecasting [5] Group 3 - Conducting field research to gather customer flow data over several consecutive operating days is recommended [6] - The average customer flow can be estimated by taking the median of the daily customer counts from the comparable stores [7] Group 4 - The entry rate, or conversion rate, is a critical metric that reflects the ability to convert foot traffic into actual customers [8] - The formula for calculating the entry rate is provided: Entry Rate = (Number of Customers Who Entered / Customer Flow) × 100% [9] - An example calculation shows that the average entry rate from three comparable stores is approximately 16.7% [10][11][12][13] Group 5 - High customer flow does not guarantee high entry rates, and businesses must be cautious of the "false high flow" trap [14] - Issues such as misalignment of target demographics and insufficient store appeal can lead to low entry rates despite high foot traffic [14] Group 6 - To enhance store appeal, businesses should focus on eye-catching storefronts, clear product signage, and creative displays [15][16][17][18] - Setting an appropriate average spend is crucial for revenue and profit, with larger chains using extensive sales data to inform pricing strategies [19] Group 7 - Smaller or new establishments should carefully consider pricing strategies, potentially using a cost-plus approach to determine market prices [20] - Adjusting prices based on market averages and customer needs is essential for establishing a competitive edge [21] Group 8 - Pricing should not be static; businesses are encouraged to implement tiered pricing strategies during initial operations to attract customers [23] - Continuous evaluation and adjustment of pricing based on actual performance data are necessary for maintaining profitability [24]