Core Insights - The 2024 large-scale commercial performance market is experiencing rapid growth, with box office revenue reaching 29.636 billion yuan, a 66% increase from 2023, accounting for 51.1% of the total market revenue [1] - Large concerts are particularly notable, with box office revenue exceeding 26 billion yuan, a 78.1% increase year-on-year, and audience numbers surpassing 29 million, a 45% increase [4][9] Group 1: Concert Market Trends - The majority of concert revenue comes from tours, which account for 79.7% of performances, with notable artists continuing their tours from 2023 [9] - Concerts with over 10,000 attendees have seen an 84.4% increase in the number of performances, and concerts with single-show box office exceeding 30 million yuan represent 11.8% of all concerts, up 3.4% from 2023 [9] - Second-tier cities are showing significant growth in concert attendance and revenue, accounting for over 60% of total performances, with the Yangtze River Delta region being particularly active, contributing 31.4% of total box office revenue [9] Group 2: Audience Demographics - The concert market is increasingly attracting both youth and older audiences, with those aged 35 and above making up 21.6% of attendees, a 2% increase, while youth representation has risen to 3.6% [12] - Female attendees remain the primary consumer group, comprising 66.1% of the audience [12] - The frequency of attendance is also increasing, with 16% of attendees going to concerts twice a year, up 2.8%, and 9.2% attending three times or more, up 2.2% [12] Group 3: Music Festival Insights - The box office for large music festivals is approaching 2.4 billion yuan, with audience numbers exceeding 5.81 million, primarily concentrated around the May Day and National Day holidays [13] - Music festivals are expanding into third and fourth-tier cities, with these cities accounting for 34.9% of festival performances and 29.1% of box office revenue [13] - The audience for music festivals is younger, with 36.2% of attendees aged 18 to 24, and female attendees making up 67.1% [13] Group 4: Market Dynamics and Data Insights - The large-scale commercial performance market is in a high-growth phase, with increasing diversity and quality in supply, and consumers focusing more on experience and service [13] - A new data platform has been launched to provide insights on box office, audience numbers, and performance counts, enhancing decision-making for event organizers [14]