大学生消费行为
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研究显示全国范围受访的逾两千名在校大学生月均生活费1744元 在校大学生钱都花在哪?
Sou Hu Cai Jing· 2025-11-04 07:38
Core Insights - The average monthly living expenses for college students in China have increased significantly, reaching 1,744 yuan in 2025, a rise of 532 yuan or approximately 43.9% compared to 1,212 yuan in 2016 [2] Spending Patterns - The majority of surveyed students in Shenzhen have monthly living expenses ranging from 1,301 to 1,600 yuan, accounting for 22.3% of respondents, while 9.9% of students fall into the higher spending category of 2,501 yuan and above [2] - Individual spending varies widely, with some students managing on as little as 800 yuan per month, while others report needing up to 3,000 yuan to cover their expenses [3] Expense Allocation - A significant portion of student spending is allocated to dining, learning, and social activities, with 40.1% of students reporting educational expenses, 39.7% on entertainment, and 31.7% on socializing [5] - Online shopping is prevalent, with 98.5% of students having made purchases in the past six months, averaging over seven deliveries per month [5] Financial Management - A majority of students (71.7%) feel their living expenses meet or slightly exceed their needs, while 24.9% occasionally find their funds insufficient [5] - Students employ various strategies to manage finances, including using savings, cutting expenses, or taking on part-time jobs, with 15.1% opting for temporary work to supplement their income [5][6] Financial Literacy and Income Generation - Students in Shenzhen demonstrate a high level of financial literacy, with many balancing their living expenses with income from part-time jobs, allowing for additional spending on travel and electronics [6] - Some students report substantial side incomes, with monthly earnings ranging from 1,000 to 30,000 yuan, which they often save while managing their daily expenses effectively [6]
2025年大学生月均生活费1744元,你那时多少?
第一财经· 2025-10-29 04:09
2025.10. 29 研究数据显示,在生活费的使用方面,71.7%的受访在校大学生表示每月生活费能够满足甚至略超出 其日常需求,其中"刚好满足"的比例为43.8%,"略有结余"的比例为27.9%;24.9%的大学生表示每 月生活费偶尔不够用;3.4%的大学生表示每月生活费经常不够用。 那么,受访在校大学生的生活费主要花在哪了呢? 报告显示,除基本餐食外,超四成(40.1%)的大学生每月会有学习方面的支出,39.7%的大学生会 在个人娱乐上投入,体现出他们既注重自我提升,也注重休闲娱乐;同时,31.7%的大学生会在社交 活动上花费,25.2%的大学生会为形象管理进行消费,这些共同构成了他们日常生活中重要的消费组 成部分。 进一步对受访在校大学生的消费习惯进行深度分析发现,大学生消费表现出活跃的线上消费特征,月 均网购频率超过7次。98.5%的大学生在过去半年内有网购经历,其中每月网购6~10次的比例最高 (43.8%);其次是1~5次(36.7%)。值得注意的是,有18.1%的大学生每月网购超过10次。 本文字数:820,阅读时长大约1.5分钟 作者 | 第一财经 林靖 现在读大学,一般每个月花费多少? "麦 ...
2025年大学生月均生活费1744元,你那时多少?
Di Yi Cai Jing· 2025-10-29 03:56
研究数据显示,在生活费的使用方面,71.7%的受访在校大学生表示每月生活费能够满足甚至略超出其 日常需求,其中"刚好满足"的比例为43.8%,"略有结余"的比例为27.9%;24.9%的大学生表示每月生活 费偶尔不够用;3.4%的大学生表示每月生活费经常不够用。 那么,受访在校大学生的生活费主要花在哪了呢? 报告显示,除基本餐食外,超四成(40.1%)的大学生每月会有学习方面的支出,39.7%的大学生会在 个人娱乐上投入,体现出他们既注重自我提升,也注重休闲娱乐;同时,31.7%的大学生会在社交活动 上花费,25.2%的大学生会为形象管理进行消费,这些共同构成了他们日常生活中重要的消费组成部 分。 进一步对受访在校大学生的消费习惯进行深度分析发现,大学生消费表现出活跃的线上消费特征,月均 网购频率超过7次。98.5%的大学生在过去半年内有网购经历,其中每月网购6~10次的比例最高 (43.8%);其次是1~5次(36.7%)。值得注意的是,有18.1%的大学生每月网购超过10次。 "麦可思-2025年在校大学生消费行为研究"面向2783名在校大学生(含高职生715名,本科生1466名,研 究生602名)开展了 ...