Core Viewpoint - The company, Meike Home (600337.SH), acknowledges facing operational challenges due to macroeconomic conditions, ongoing adjustments in the real estate sector, and fluctuations in consumer markets, prompting a strategic transformation towards a "direct sales + franchise" dual-driven model to enhance efficiency and stability [1][2][4]. Group 1: Operational Challenges and Responses - The company emphasizes the importance of addressing various operational challenges and is committed to optimizing cash flow and asset structure while ensuring employee rights are protected [1][2]. - Measures have been implemented to enhance cash flow and maintain operational stability, including collaboration with banks and partners to manage payables effectively [1][4]. - The company has closed four underperforming stores and reduced redundant space in larger stores to lower rental and operational costs, demonstrating a focus on employee welfare during the transition [2][4]. Group 2: Strategic Transformation - The strategic shift towards a "direct sales + franchise" model aims to optimize cost structures and improve expansion efficiency, with significant progress noted in store cost control [2][3]. - The company is focusing on retaining flagship stores in core cities to maintain brand image and service quality while expanding its franchise network to penetrate lower-tier markets [3][4]. - The brand's image and visual systems are being upgraded to enhance market presence and brand recognition [3][10]. Group 3: Growth Engines - The company's bulk business has emerged as a new growth engine, with a focus on large enterprises and high-end real estate developers, effectively countering retail market volatility [4][7]. - International business has become a highlight, with successful market penetration in South America and the Middle East, contributing significantly to revenue [7][10]. - The company’s participation in international events, such as the Milan International Furniture Fair, has bolstered its global brand influence [8][10]. Group 4: Brand and Market Positioning - The company has developed a multi-brand strategy to cater to diverse consumer needs, enhancing its market adaptability and reach [10]. - The brand value of "Meike Home" reached 36.19 billion yuan, while "A.R.T." surpassed 10 billion yuan, indicating a positive trend in brand valuation [10]. - Future strategies will focus on digital transformation, optimizing brand portfolios, and expanding bulk and international business to transition from a traditional retailer to a comprehensive home solution provider [10].