Summary of the Conference Call for Oppein Home Company Overview - **Company**: Oppein Home - **Industry**: Home Furnishing and Interior Design Key Financial Performance - **2024 Revenue**: 18.93 billion CNY, a decrease of 16.9% year-on-year [2][3] - **2024 Net Profit**: 2.6 billion CNY, a decrease of 14.4% year-on-year [2][3] - **Q1 2025 Revenue**: 3.45 billion CNY, a decrease of 4.8% year-on-year [2][5] - **Q1 2025 Net Profit**: 310 million CNY, an increase of 41% year-on-year [2][5] - **Gross Margin**: 34.3% in Q1 2025, the highest for the same period historically [2][5] Sales Channel Performance - **Distribution Channel Revenue**: 14.04 billion CNY, down 20% year-on-year [2][6] - **Engineering Channel Revenue**: 3.05 billion CNY, down 15% year-on-year, but non-real estate project volume increased by nearly 50% [2][6] - **Direct Sales Revenue**: 830 million CNY, with a compound annual growth rate of 20% over five years [2][6] - **Overseas Channel Revenue**: 430 million CNY, an increase of 34% year-on-year [2][6] Cost Control and Profitability Measures - **Gross Margin for 2024**: 35.9%, an increase of 1.76 percentage points year-on-year [2][7][8] - **Cost Control Initiatives**: - Dynamic monitoring of bulk material prices - Optimization of supply chain - Accelerated smart manufacturing - SKU simplification - Application of new materials and processes [2][7][8] Dividend Policy - **Planned Dividend**: 2.48 CNY per share annually for the next three years, totaling 1.5 billion CNY per year, representing 58% of net profit [2][9] Future Development Strategies - **Strategic Focus**: Seven major transformations including marketing organization, delivery system, supply chain, and internal audit reforms [2][4][10] - **Capital Expenditure for 2025**: 321 million CNY, focused on construction and upgrades [2][4][13] Market and Policy Impact - **Government Subsidy Policies**: Positive impact on demand and market confidence, with Oppein leading in subsidy orders [2][17] - **Challenges**: Ongoing pressure from the real estate market and cautious consumer spending [2][18] Transformation and Innovation - **Home Furnishing Reform**: Continuous process with positive effects observed [2][19] - **Dealer Transformation**: Approximately 70% of original retail agents expected to successfully transition to the home furnishing model [2][20] Risk Management - **Accounts Receivable Management**: Enhanced risk assessment and credit control measures, with a bad debt provision ratio of 29.87% [2][14] AI and Technology Integration - **AI Implementation**: Significant investments in AI to enhance financial management and operational efficiency [2][15][28] Supply Chain and Consumer Experience - **Supply Chain Advantages**: High efficiency and accuracy in product delivery, contributing to a strong market position [2][30] International Expansion - **Overseas Market Strategy**: Exploring new markets with a focus on cost-effectiveness before establishing manufacturing bases abroad [2][35] Conclusion - **Long-term Vision**: Aim to become a leading consumer goods company through innovation, efficiency, and enhanced consumer experience [2][29][26]