Core Viewpoint - The ongoing "war of words" between Xiaomi and Gree highlights the competitive landscape in the air conditioning market, particularly regarding their online sales performance and market share [1][2][4]. Group 1: Market Share and Sales Data - According to AVC's data, Xiaomi's online air conditioning market share reached 16.71% in July, surpassing Gree's 15.22% [2]. - Gree's market director countered that their online market share was actually 16.41%, while Xiaomi's was 13.50%, indicating that Gree remained in second place [2][3]. - For the first seven months of the year, Xiaomi's online air conditioning market share was 15.73%, a year-on-year increase of 2.73%, while Gree's was 17.65%, a decrease of 0.29% [6][8]. Group 2: Company Strategies and Goals - Xiaomi aims to become one of the top two brands in the air conditioning market by 2030, focusing on long-term strategies rather than short-term rankings [4][5]. - Gree emphasizes quality and maintains a pricing strategy that avoids price wars, which helps sustain the overall gross margin in the air conditioning industry [6]. - Xiaomi's approach involves leveraging online channels to gain market share, but it still faces significant challenges in offline sales, where Gree leads with a market share of 23.87% compared to Xiaomi's 0.49% [6][10]. Group 3: Financial Performance - In the first half of the year, Xiaomi's IoT and lifestyle product revenue reached 71 billion yuan, which includes smart appliances, but specific air conditioning revenue was not disclosed [10]. - Gree's consumer electronics revenue for the first half of 2025 was approximately 76.3 billion yuan, primarily driven by air conditioning sales [10].