8月8日，京东携手荣耀以"用心唤起 AI生活"为主题举办荣耀畅玩70 Plus新品发布会，双方联合定制的 大屏AI手机荣耀畅玩70 Plus 8GB+256GB（以下简称"荣耀畅玩70 Plus"）正式发布。这场落地于北京南 苑森林湿地公园的手机新品发布会，吸引了众多周边居民前来，亲手体验产品，见证新品发布。同时， 荣耀畅玩70 Plus当天也在京东正式开售，售价1199元，部分地区享国补到手价1019.15元。 近年来，随着智能手机更新迭代加速，手机所承载的功能越来越多，从居家点外卖，到外出扫码乘车， 几乎都离不开手机的帮助，而这也一定程度上让手机的操作变得复杂。手机不好用、操作不便捷、甚至 新功能不会用的情况，出现在不少用户身上，给他们造成了极大困扰。正是针对这一痛点，京东携手荣 耀基于各自优势，通过C2M（反向定制）模式打造首款大屏AI手机荣耀畅玩70 Plus，聚焦产品操控、 智能出行、居家生活三大用机场景进行产品创新优化，让手机使用更简单，让日常生活更便捷。 为此，京东大屏AI手机荣耀畅玩70 Plus侧边配备实体AI键，实现多种功能一键集成，可以一键清理手 机、一键唤起乘车码、用语音设定闹钟提醒， ...

Core Viewpoint - JD and Honor have launched their first co-branded large-screen AI smartphone, the Honor Play 70 Plus, focusing on user-friendly features to address pain points in smartphone usability [1][4]. User Pain Points and C2M Model - The smartphone industry has seen rapid feature iterations, leading to user frustration, particularly among older adults or those unfamiliar with technology [4]. - JD and Honor utilized a C2M (Customer-to-Manufacturer) reverse customization model to transform consumer data into R&D directions, emphasizing "large screen" and "AI" as core elements [4][6]. - The Honor Play 70 Plus aims to simplify operations and enhance user experience through features like a physical AI key and dialect recognition capabilities [4][5]. Key Features and Hardware - The Honor Play 70 Plus is equipped with a 7000mAh battery, allowing for two days of use on a single charge and supporting 15 hours of standby on 2% battery [5]. - It features a 6.77-inch eye-care display and a Snapdragon 6s chip, ensuring a smooth user experience even after five years [5]. - The device integrates system-level AI capabilities to learn user habits and streamline operations, enhancing the overall user experience [5][6]. Market Strategy and Future Plans - JD aims to leverage its supply chain advantages and deep collaborations with partners like Honor to innovate products and services continuously [6][7]. - The company plans to expand its efforts in the large-screen AI smartphone segment, focusing on making technology accessible and user-friendly for all age groups [7].