Core Viewpoint - JD and Honor have launched their first co-branded large-screen AI smartphone, the Honor Play 70 Plus, focusing on user-friendly features to address pain points in smartphone usability [1][4]. User Pain Points and C2M Model - The smartphone industry has seen rapid feature iterations, leading to user frustration, particularly among older adults or those unfamiliar with technology [4]. - JD and Honor utilized a C2M (Customer-to-Manufacturer) reverse customization model to transform consumer data into R&D directions, emphasizing "large screen" and "AI" as core elements [4][6]. - The Honor Play 70 Plus aims to simplify operations and enhance user experience through features like a physical AI key and dialect recognition capabilities [4][5]. Key Features and Hardware - The Honor Play 70 Plus is equipped with a 7000mAh battery, allowing for two days of use on a single charge and supporting 15 hours of standby on 2% battery [5]. - It features a 6.77-inch eye-care display and a Snapdragon 6s chip, ensuring a smooth user experience even after five years [5]. - The device integrates system-level AI capabilities to learn user habits and streamline operations, enhancing the overall user experience [5][6]. Market Strategy and Future Plans - JD aims to leverage its supply chain advantages and deep collaborations with partners like Honor to innovate products and services continuously [6][7]. - The company plans to expand its efforts in the large-screen AI smartphone segment, focusing on making technology accessible and user-friendly for all age groups [7].