Core Insights - The Sichuan Urban Football League ("Chuan Super") is being leveraged by the city of Ya'an to enhance local tourism and cultural engagement, with initiatives aimed at promoting local products and increasing visitor participation [2][3][4] Group 1: Event and Community Engagement - The "Chuan Super" matches serve as a platform for showcasing the city's cultural cohesion and economic vitality, with Ya'an aiming to create a comprehensive event system that promotes public fitness and community involvement [3][6] - A significant turnout of approximately 12,000 spectators was recorded for a recent match, leading to a year-on-year revenue increase of 22.6% in nearby restaurants and 28.9% in retail [5][6] Group 2: Tourism and Economic Impact - The introduction of "blind box" giveaways and ticket stubs as "city travel passes" has been implemented to encourage tourism, offering discounts at 158 local businesses and attractions [5][6] - The local government has launched a 10 million yuan consumer package to stimulate tourism during the National Day and Mid-Autumn Festival, aiming to enhance visitor experiences and extend their stay in Ya'an [6][7] Group 3: Product Promotion and Local Business Support - Local businesses have reported increased sales, with specific products like cured pork and local delicacies seeing significant demand during match days [5][6] - The "Chuan Super" initiative has led to the establishment of a marketplace at the Ya'an Sports Center, featuring over 100 local products and cultural performances to attract visitors [6][7]