Summary of Action Education's Conference Call Company Overview - **Company**: Action Education - **Industry**: Education and Management Consulting Key Financial Metrics - **Revenue**: 3.43 billion CNY in H1 2025 - **Net Profit**: 1.32 billion CNY - **Net Profit Attributable to Shareholders**: 1.31 billion CNY - **EMBA Revenue**: 1.28 billion CNY from Principal EMBA and 1.2 billion CNY from Concentrated EMBA [2][3] - **Management Consulting Revenue**: 54.43 million CNY, accounting for 18% of total revenue [2][3] Performance Insights - **Attendance Rates**: - Concentrated EMBA had a 96% attendance rate in H1 2025, down from 112% in the previous year [4] - Principal EMBA had an attendance rate of 108% [3] - **Growth in Orders**: Orders increased by 60-70% in July 2025, indicating strong demand [5] Operational Efficiency - **Gross Margin Improvement**: Increased from 67.4% to 72% due to a higher proportion of concentrated and principal courses [6] - **Cost Management**: Reduction in sales expenses while R&D expenses increased, leading to improved operational efficiency [6] Strategic Initiatives - **AR Organization Development**: Plans to build a world-class AR organization within 3-5 years, focusing on human resources, marketing, research, and financial control systems [7] - **AI Integration**: Implementation of AI technologies to enhance recruitment and training, resulting in a 16% increase in new employee retention and a 46% increase in sales performance [9][10] Customer Service and Product Upgrades - **Smart Service Platform**: Aiming to enhance efficiency for entrepreneurs through technology, including the launch of the "Digital Organization" course in collaboration with DingTalk's co-founder [8] - **High-Frequency Training**: New employees now receive 28 training sessions per month, significantly improving their communication and sales skills [11] Market Challenges - **Impact of Trade Wars**: Attendance rates dropped in Q2 2025 due to trade tensions, particularly affecting regions reliant on foreign trade [18][21] - **Regional Variability**: Some areas like Guangdong faced significant declines, while others like Shanghai maintained better attendance [18] Expansion Plans - **Hundred Cities, Hundred Schools Strategy**: Successfully recruited 9 general managers and established 7 offices, with expectations of generating 50-60 million CNY in revenue this year [15][22] - **Sales Leadership Development**: New sales leaders are expected to stabilize by the end of 2025, contributing significantly to revenue growth [23] Conclusion - **Future Outlook**: Confidence in achieving annual operational goals due to improved attendance rates and strong order growth, alongside strategic investments in AI and organizational development [5][19]