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40万起卖,李嘉诚家族降价推售大湾区400套房产
Xin Lang Cai Jing· 2025-07-31 08:49
Core Viewpoint - The recent promotion of four real estate projects by Cheung Kong Property in the Greater Bay Area has attracted significant attention, particularly among Hong Kong buyers, due to the substantial price differences compared to Hong Kong's real estate market [1][5]. Group 1: Project Details - Cheung Kong Property has introduced a total of 400 units across four projects, with prices starting as low as 400,000 yuan [1]. - The projects include Huizhou Longbo Garden, Zhongshan Longbo Garden, Guangzhou Yicui Garden, and Dongguan Haiyi Haoting, with Huizhou Longbo Garden offering the largest number of units at 300 [1]. - The current price for a 51.44 square meter unit in Huizhou Longbo Garden is approximately 440,000 yuan, translating to about 8,554 yuan per square meter, significantly lower than previous prices which ranged from 10,400 to 14,000 yuan per square meter [1]. Group 2: Market Context - The price of properties in the Greater Bay Area, particularly in Huizhou, is substantially lower than in Hong Kong, where the average new home price is around 196,000 yuan per square meter [5]. - The affordability of properties in the Greater Bay Area is a key factor attracting Hong Kong buyers, as the total price for a small unit is comparable to the down payment for similar-sized properties in Hong Kong [5]. - Cheung Kong Property's strategy of promoting older projects, which were acquired at lower prices in the past, is evident in the current offerings, with many properties having been developed over several years [4]. Group 3: Buyer Demographics - There has been a notable demand from Hong Kong residents for properties in the Greater Bay Area, with nearly 600 units of Huizhou Longbo Garden sold, primarily to buyers from Hong Kong [4]. - Data from the People's Bank of China indicates that from February 28, 2024, to June 30, 2025, there were 3,341 transactions involving Hong Kong and Macau residents purchasing properties in mainland China, generating cross-border income of approximately 3.08 billion yuan [4]. Group 4: Broader Implications - The ongoing development of the Greater Bay Area and improved connectivity with Hong Kong and Macau are increasing the appeal of mainland properties to Hong Kong buyers [6]. - Cheung Kong Holdings continues to maintain a significant presence in the mainland real estate market, with 11 ongoing projects in various cities, including Changsha, Chongqing, Dalian, Dongguan, Wuhan, and Shanghai [6].