有香港客专程杀到广州增城及东莞看房 李嘉诚家族旗下当前在广州有两个一手楼盘，分别是黄埔区的御湖名邸和增城区的逸翠庄园，当中后者 隶属于和记黄埔。不过，这两个楼盘当前都只剩尾货在售。 "我们去年12月就卖完了，现在就只剩几套尾货在售"。逸翠庄园一名销售告诉南都湾财社记者，逸翠庄 园开盘以来已经卖了1000多套，去年底推出建筑面积120至140m²的小叠墅，总价在150万至180万元， 总价的确是比此前低很多。在此前，项目卖的是建面200多m²的产品，总价在400万至500万之间。 "整个市场都在降价，我们也有降价，但也跟产品有关"。知情人士介绍称，项目去年底推出的是小叠 墅，产品类型比以前的类独栋产品力弱一些，但仍是一周内就卖完了。今年以来，项目就只剩前面几期 的几套尾货在售。 销售介绍，当前在售的几套尾货有建面126m²的下叠，毛坯总价大约228万元；167m²的上叠（为带装修 的样板房），总价420万元；还有282m²的类独栋，毛坯总价600多万元。"价格对比高峰期肯定是降 了，但也是正常的降价范围，不会降价很厉害"。不过她表示，当前看中了还可以议价。 该名销售介绍，就在8月1日下午，一名香港客户专程赶到项 ...

400套房源大甩卖，大湾区的楼市最近有些热闹。 市场消息称，近期，长江实业旗下和记黄埔地产集中向香港买家推介惠州泷珀花园、中山泷珀花园、广 州逸翠庄园及东莞海逸豪庭四个项目，共计400套房源。 四盘甩卖 港人置业热潮分化 谈到甩卖清货的原因，广东省住房政策研究中心首席研究员李宇嘉称，此举既有市场调整的因素，也有 企业战略转向的因素。 他坦言，从市场调整来看，5月份以来，市场交易又有下探的趋势，包括新房降价促销，二手房挂牌量 攀升和价格下跌。因此在项目竞争较大、客户选择多样的情况下，李嘉诚旗下几个楼盘也启动了降价促 销。 另外，当前推出的新盘在品质、户型、设计上的竞争频次加大，大湾区高赠送项目明显增多，也导致产 品竞争力落后的项目不得不降价出售。而且，企业只有通过一次性降价幅度较大的策略，才能换来较大 规模的销售和回款。 广平也称，从产品力而言，和记黄埔地产此番抛售的四个项目无疑落后于当前的新盘，但在降价优惠面 前变得没那么重要，"大部分消费者其实对价格的敏感度是最高的"。 四个项目中，惠州泷珀花园推售规模最大，达到300套，其中总价最低的一房仅约40万元；东莞海逸豪 庭的别墅则主要定位高端客群，总价在700万 ...

李嘉诚家族旗下企业在惠州开发的一个项目，销售价格进行了幅度不小的下调。 "我们楼盘高层和叠墅的在售房源价格，都有所下调。高层并不是所有户型都有房源在售，像105平方米 的户型现在就没有房源在售了，但72平方米和81平方米的户型，以及51平方米这样的小户型，还有不少 房源在售。总体看，我们还有不少房源可供选择，在售加上待售的房源数量有300多套。"泷珀花园一位 销售人员表示。 该楼盘销售人员告诉记者，像51平方米的高层户型，当前总价在40万元左右，单价在7800元/平方米上 下；而之前这一房型的总价差不多要60万元，折合单价约1.17万元/平方米。其表示，由于房源所处楼 层不同、景观也有差异，因此不同房源价格会有一定差别，但高层房源目前的销售单价，差不多在7000 元-8000元/平方米左右。 按泷珀花园销售人员介绍的信息，以51平方米这一户型为例，相较于之前1.17万元/平方米的价格，当 前7800元/平方米的售价，相当于打了66折。 不仅是普通商品房源，该楼盘叠墅房源的价格，也进行了下调。 公开资料显示，上述楼盘的开发商，为李嘉诚家族旗下的和记黄埔地产（惠州）有限公司。 近期李嘉诚家族旗下项目进行降价销售的 ...

李嘉诚家族旗下企业 在惠州开发的一个项目，销售 价格进行了幅度不小的下调。 近期李嘉诚家族旗下项目进行降价销售的，不仅是上述项目。据媒体报道，和记黄埔近期向香港买家集中推售惠州泷珀花园、中山泷珀花 园、广州逸翠庄园及东莞海逸豪庭四个项目，而东莞海逸豪庭项目的售价， 较此前也出现幅度不小的回落。 按泷珀花园销售人员介绍的信息，以51平方米这一户型为例，相较于之前1.17万元/平方米的价格， 当前7800元/平方米的售价，相当于打 了66折。 不仅是普通商品房源，该楼盘叠墅房源的价格，也进行了下调。 在此之前，长实今年5月位于北京朝阳区东四环的"御翠园"项目推售新一批房源，该项目高层项目均价降至7万元/平方米，总价最低980万 元起，较去年开盘价格下降近百万，一度成为市场关注焦点。 "我们楼盘高层和叠墅的在售房源价格，都有所下调。高层并不是所有户型都有房源在售，像105平方米的户型现在就没有房源在售了，但 72平方米和81平方米的户型，以及51平方米这样的小户型，还有不少房源在售。总体看，我们还有不少房源可供选择，在售加上待售的房 源数量有300多套。"泷珀花园一位销售人员表示。 对于和记黄埔在大湾区的项目折价促 ...

Core Viewpoint - The recent promotion of four real estate projects by Cheung Kong Property in the Greater Bay Area has attracted significant attention, particularly among Hong Kong buyers, due to the substantial price differences compared to Hong Kong's real estate market [1][5]. Group 1: Project Details - Cheung Kong Property has introduced a total of 400 units across four projects, with prices starting as low as 400,000 yuan [1]. - The projects include Huizhou Longbo Garden, Zhongshan Longbo Garden, Guangzhou Yicui Garden, and Dongguan Haiyi Haoting, with Huizhou Longbo Garden offering the largest number of units at 300 [1]. - The current price for a 51.44 square meter unit in Huizhou Longbo Garden is approximately 440,000 yuan, translating to about 8,554 yuan per square meter, significantly lower than previous prices which ranged from 10,400 to 14,000 yuan per square meter [1]. Group 2: Market Context - The price of properties in the Greater Bay Area, particularly in Huizhou, is substantially lower than in Hong Kong, where the average new home price is around 196,000 yuan per square meter [5]. - The affordability of properties in the Greater Bay Area is a key factor attracting Hong Kong buyers, as the total price for a small unit is comparable to the down payment for similar-sized properties in Hong Kong [5]. - Cheung Kong Property's strategy of promoting older projects, which were acquired at lower prices in the past, is evident in the current offerings, with many properties having been developed over several years [4]. Group 3: Buyer Demographics - There has been a notable demand from Hong Kong residents for properties in the Greater Bay Area, with nearly 600 units of Huizhou Longbo Garden sold, primarily to buyers from Hong Kong [4]. - Data from the People's Bank of China indicates that from February 28, 2024, to June 30, 2025, there were 3,341 transactions involving Hong Kong and Macau residents purchasing properties in mainland China, generating cross-border income of approximately 3.08 billion yuan [4]. Group 4: Broader Implications - The ongoing development of the Greater Bay Area and improved connectivity with Hong Kong and Macau are increasing the appeal of mainland properties to Hong Kong buyers [6]. - Cheung Kong Holdings continues to maintain a significant presence in the mainland real estate market, with 11 ongoing projects in various cities, including Changsha, Chongqing, Dalian, Dongguan, Wuhan, and Shanghai [6].

华夏时报记者 张蓓 见习记者 黄指南 深圳报道 近日，长江实业集团有限公司（01113.HK）（下称：长实集团）在香港推出"大湾区双居生活"置业计 划，集中推售旗下位于大湾区的四大住宅项目，引发市场广泛关注。 此次推售的房源总量接近400套，入场门槛约40万元人民币/套。 据了解，被推售项目多是李嘉诚家族早年低价囤地的成果，东莞海逸豪庭早在1999年便已摘地，开发周 期长达26年；广州逸翠庄园拿地至今已有20年，项目始终未完成去化。中山和惠州项目自2019年入市以 来进展缓慢。而价格更是内地楼市深度调整的背景下经历了大幅下调，如临深的东莞海逸豪庭尚都项目 均价已降至1.5万元每平方米，较高峰期近3万元的价格几近腰斩。惠州泷珀花园51.34平方米中高楼层住 宅市售仅44.3万元，折算单价仅8632元/㎡，与早前1.4万元/平的高点相比，几近腰斩。 7月30日下午，长实集团成员和记地产集团董事谭健旭回复《华夏时报》记者采访表示："大湾区正是港 人拥有'第二个家'的最佳选择及最佳时机，真正是鱼与熊掌均可兼得的置业窗口。" 存货虚实 自去年初"撤辣"以来，长实集团在香港楼市操作颇为精准。 无论是黄竹坑Blue Coa ...

Core Viewpoint - The recent marketing push by Cheung Kong Holdings' subsidiary, Hutchison Whampoa Properties, for four residential projects in Guangdong reflects a significant increase in demand from Hong Kong buyers for properties in mainland China [1] Group 1: Company Strategy - Hutchison Whampoa Properties is promoting four projects: Huizhou Longbo Garden, Zhongshan Longbo Garden, Guangzhou Yicui Manor, and Dongguan Haiyi Mansion, totaling 400 units with prices starting from 400,000 yuan [1] - This "old project, new sale" strategy continues the family's approach of acquiring land at low prices and developing it over the long term [1] Group 2: Market Demand - The marketing initiative indicates a notable growth in the demand for property purchases by Hong Kong residents in mainland China [1]

Core Viewpoint - The article highlights the increasing demand from Hong Kong buyers for properties in mainland China, particularly in the Greater Bay Area, driven by lower prices and better living conditions compared to Hong Kong [1][2][8]. Group 1: Property Projects and Pricing - Cheung Kong's subsidiary, Hutchison Whampoa, is promoting four projects in mainland China, offering a total of 400 units with prices starting from 400,000 RMB [1]. - The price of a one-bedroom unit in Huizhou Longbo Garden has decreased to approximately 8,632 RMB per square meter, down from a previous range of 10,400 to 14,000 RMB per square meter [1]. - The price of villas in Dongguan Haiyi Haoting has dropped from 44,000 to 68,000 RMB per square meter in May 2023 to 18,000 to 36,000 RMB per square meter in June 2023 [1]. Group 2: Market Trends and Buyer Demographics - As of June 2023, there were 3,341 transactions involving Hong Kong and Macau residents purchasing properties in mainland China, generating a cross-border income of 3.08 billion RMB [2][9]. - The trend of Hong Kong residents buying properties in mainland China is attributed to the appeal of lower prices and larger living spaces, as well as the aging population in Hong Kong leading to increased demand for housing [7][12]. - The shift in buyer motivation from investment to self-occupation is noted, with buyers now focusing more on living conditions and long-term value [12]. Group 3: Developer Strategies and Market Conditions - The strategy of "old projects sold anew" reflects the long-term development approach of the Li Ka-shing family, emphasizing low-cost land acquisition and gradual development [1][8]. - Developers are adjusting prices to maintain transaction momentum in a market characterized by low or slightly declining prices, which is a common practice in the current market environment [8]. - The Greater Bay Area's improved connectivity and living conditions are increasingly attracting Hong Kong buyers, with developers encouraged to adapt their offerings to meet the needs of this demographic [11][12].

Core Viewpoint - The article highlights the increasing demand from Hong Kong buyers for properties in mainland China, particularly in the Greater Bay Area, driven by lower prices and better living conditions compared to Hong Kong [1][2][8]. Group 1: Property Projects and Pricing - Cheung Kong's subsidiary, Hutchison Whampoa, is promoting four projects in mainland China, offering a total of 400 units with prices starting from 400,000 RMB [1]. - The price of a one-bedroom unit in Huizhou Longbo Garden has decreased to approximately 8,632 RMB per square meter, down from a previous range of 10,400 to 14,000 RMB per square meter [1]. - The price of villas in Dongguan Haiyi Haoting has dropped from 44,000 to 68,000 RMB per square meter in May 2023 to 18,000 to 36,000 RMB per square meter in June 2023 [1]. Group 2: Market Trends and Buyer Behavior - As of June 2023, there were 3,341 transactions involving Hong Kong and Macau residents purchasing properties in mainland China, generating a cross-border income of 3.08 billion RMB [2][9]. - The trend of Hong Kong residents buying properties in mainland China is attributed to the appeal of lower prices and larger living spaces, as well as the aging population in Hong Kong leading to increased demand for housing [7][12]. - The shift in buyer motivation from investment to self-occupation is noted, with buyers now focusing more on living conditions and long-term value [12]. Group 3: Developer Strategies and Market Conditions - The strategy of "old projects sold anew" reflects the long-term development approach of the Li Ka-shing family, emphasizing low-cost land acquisition and gradual development [1][3]. - Developers are adjusting prices to maintain transaction momentum in a market characterized by low or slightly declining prices, which is a common practice in the current market environment [8]. - The Greater Bay Area's improved connectivity and living conditions are making it increasingly attractive for Hong Kong residents, with developers encouraged to adapt their offerings to meet the needs of this demographic [11][12].

Group 1 - The core strategy of Cheung Kong Property, under Li Ka-shing's family, focuses on "low-cost land acquisition and long-term development" as evidenced by their recent promotion of four projects in Guangdong to Hong Kong buyers [1] - There is a significant increase in demand from Hong Kong residents for property investments in mainland China, particularly in cities like Huizhou, Dongguan, Guangzhou, and Zhongshan [1] - The total number of units being promoted across the four projects amounts to 400, with prices starting from 400,000 yuan [1] Group 2 - The specific breakdown of the projects includes: - Dongguan: 11,299 residential units (with a small number of commercial units) [3] - Huizhou: 2,720 residential units and 71 commercial units totaling 2,907 square meters [3] - Guangzhou: 1,457 residential units and 18 commercial units [3] - Zhongshan: 303 residential units and 19 commercial units totaling 2,300 square meters [3]