大盘运营
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运达会展湾:从“热销现象”到“大盘运营范本”的成长路径
Sou Hu Cai Jing· 2025-10-20 01:50
Core Insights - The article highlights the success of the Yunda Exhibition Bay project as a model for large-scale real estate development amidst industry challenges, emphasizing its ability to achieve high sales and customer trust through quality and delivery [1][8]. Sales Performance - In Q3 2025, Yunda Exhibition Bay ranked third in sales in the Yuhua District with a transaction amount of 800 million yuan, showcasing a strong market presence despite a challenging environment [4]. - The project achieved over 5 billion yuan in sales within two and a half years, making it one of only four projects in Changsha to reach such a milestone, indicating a robust demand for high-quality products in the premium market [4][6]. Market Positioning - Yunda Exhibition Bay has maintained a price per square meter of over 18,000 yuan, significantly higher than the market average of approximately 13,000 yuan, reflecting its positioning in the high-end segment [4][6]. - The project has consistently ranked among the top three in the high-end market since its launch, demonstrating resilience and a strong sales trajectory independent of broader market fluctuations [6][13]. Delivery and Quality Assurance - The project boasts a near-zero defect delivery rate, having successfully delivered nearly 1,000 units with a 100% first-time delivery rate, which is particularly noteworthy in the current market context [10][12]. - Yunda Group's commitment to quality is evident in its historical performance across various projects, adhering to a principle of delivering high-quality products and services [12][13]. Community and Infrastructure Development - The ongoing development of surrounding amenities, including parks, schools, and hotels, enhances the living experience and supports the project's value proposition [15][30]. - The integration of educational institutions and healthcare facilities within the vicinity contributes to a comprehensive community environment, further solidifying the project's appeal [26][28]. Strategic Growth and Market Impact - Yunda Exhibition Bay has played a pivotal role in elevating the overall market perception of the area, raising average prices and transaction volumes significantly since its entry [33][35]. - The project exemplifies a symbiotic relationship between the development and the urban environment, actively contributing to regional value enhancement while achieving its growth objectives [35].