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因“多半”系商标登微博热搜,白象回应将尽快调整产品包装
Cai Jing Wang· 2025-06-05 09:19
Core Viewpoint - The controversy surrounding the "Duoban" trademark by White Elephant Food has led to public confusion regarding product sizes, prompting the company to apologize and announce packaging adjustments to clarify the product offerings [1][2][3] Group 1: Trademark and Product Size - The "Duoban" trademark was registered to differentiate larger portion products from standard ones, aiming to facilitate consumer selection [1] - The "Duoban" series includes products with larger portion sizes, such as 110-120 grams of noodles compared to the classic series which has 85 grams [2] - White Elephant has been expanding its product line into larger sizes since 2018, focusing on consumer experience and satisfaction with larger portions [3] Group 2: Market Position and Strategy - The company has registered multiple trademarks related to "Duoban" from 2018 to 2021, indicating a strategic move towards larger specifications in the instant noodle market [2][3] - White Elephant's product matrix now includes various large-size offerings, reflecting a trend in the instant noodle industry towards heavier products [3]