Core Viewpoint - The controversy surrounding the "Duoban" trademark by White Elephant Food has led to public confusion regarding product sizes, prompting the company to apologize and announce packaging adjustments to clarify the product offerings [1][2][3] Group 1: Trademark and Product Size - The "Duoban" trademark was registered to differentiate larger portion products from standard ones, aiming to facilitate consumer selection [1] - The "Duoban" series includes products with larger portion sizes, such as 110-120 grams of noodles compared to the classic series which has 85 grams [2] - White Elephant has been expanding its product line into larger sizes since 2018, focusing on consumer experience and satisfaction with larger portions [3] Group 2: Market Position and Strategy - The company has registered multiple trademarks related to "Duoban" from 2018 to 2021, indicating a strategic move towards larger specifications in the instant noodle market [2][3] - White Elephant's product matrix now includes various large-size offerings, reflecting a trend in the instant noodle industry towards heavier products [3]

Group 1 - Consumer trust and brand reputation are critical resources for consumer-facing companies, and recent public sentiment events have tested their brand management and emergency response strategies [1] - The South Finance and Economics Media has developed a quantitative scoring mechanism to evaluate companies' responses to public sentiment events, focusing on four primary indicators: sentiment management and response, sentiment response, event handling, and brand impact [1] - The scoring system includes 14 secondary indicators, assessing aspects such as prevention mechanisms, response directness, information transparency, and long-term handling effectiveness [1] Group 2 - Recent public sentiment events include issues faced by various consumer brands, such as Atour Hotel's use of hospital pillowcases, White Elephant's "Duoban" trademark controversy, and Pop Mart's LABUBU quality control concerns [2][3][10] - Atour Hotel faced backlash after a guest discovered a pillowcase labeled from a hospital, leading to an apology and a 100% inspection of all linens, but the company's response was limited to the specific hotel involved [4][5] - White Elephant's "Duoban" trademark was criticized for misleading advertising, prompting the company to apologize and announce packaging adjustments, but their response lacked direct engagement with affected consumers [8][9] - Pop Mart's LABUBU product faced quality control issues, with numerous complaints about defects, yet the company did not provide a direct response to the concerns raised by consumers [11][12]