Core Viewpoint - The article highlights the significant increase in the production and sales of Yangcheng Lake hairy crabs this year, driven by favorable weather conditions and aggressive pricing strategies by sellers to attract consumers [5][12]. Production and Quality - The expected production of Yangcheng Lake hairy crabs for this year is approximately 10,350 tons, an increase from over 9,000 tons last year [5]. - The quality of the crabs is reported to be better this year, with plump meat and rich roe, marking it as a "harvest year" [5]. Sales and Pricing Trends - The sales of crab cards have surged, with some sellers reporting sales of over 80,000 yuan in a single day [8]. - Discounts on hairy crabs are more aggressive this year, with prices expected to be at least 10% lower than last year due to increased production [6][12]. - The average selling price of crab cards has decreased from around 600 yuan last year to approximately 450 yuan this year, indicating a shift in consumer purchasing behavior [14]. Market Dynamics - The competition among sellers has intensified, leading to a price war as they attempt to capture market share by offering lower prices [12]. - Many consumers are now more budget-conscious, with corporate clients reducing their procurement budgets by an average of 20% [14]. - The average discount rate for crab cards and vouchers has dropped to 68% of the listed price, compared to 75% last year [12]. Consumer Behavior - There is a noticeable shift in consumer preferences, with smaller-sized crabs becoming more popular, while larger crabs are not selling as well as in previous years [14]. - The demand for crab cards has increased significantly, with sales during the promotional period rising 13 times compared to the same period last year [8][9].