Core Viewpoint - The chicken and processed food industry is undergoing significant structural changes driven by consumer upgrades and technological advancements, with Chunxue Food Group planning to transform from a traditional chicken processing company to a comprehensive food enterprise by 2030, targeting a revenue of 10 billion yuan [2][3]. Strategic Development - Chunxue Food is implementing three major strategies: "Big Food," "AI+," and "Globalization" to drive future growth, with a clear goal of achieving 10 billion yuan in revenue by 2030 [2][3]. - The "Big Food" strategy involves expanding beyond chicken products, with plans to add six new production lines for processed foods within two years, aiming for an annual capacity of 200,000 tons [3]. - The company is also entering the sausage market, launching ten new sausage products and targeting a production and sales goal of 100,000 tons within five years [3]. - Chunxue Food is extending its reach into the seafood sector, successfully entering the Japanese market and expanding into Europe [3]. Technological Empowerment - The "AI+" strategy focuses on digital transformation through the integration of big data, artificial intelligence, and the Internet of Things, enhancing operational efficiency and consumer engagement [3]. - The company is developing a "full-link digital operation hub" for wholesalers, equipped with an "AI business assistant" to analyze consumer feedback and recommend sales strategies [3]. Global Expansion - The globalization strategy aims to enhance growth opportunities by establishing regional centers in China to improve marketing capabilities and accelerate brand internationalization, particularly in Europe and Southeast Asia [4]. - The company is focusing on understanding consumer needs and building a more efficient supply chain to support its strategic transformation [4]. Product Strategy - Chunxue Food is collaborating with strategic partners to innovate and create a competitive product matrix, launching 41 new products across seven series to meet evolving consumer demands [6]. - The new product offerings include "antibiotic-free" and "light lifestyle" series, targeting health-conscious consumers, as well as products designed for younger demographics [6]. - The company is also providing standardized and efficient solutions for B2B clients in the restaurant sector [6]. Market Expansion - Chunxue Food plans to expand its market coverage from 11 provinces and 31 cities to 24 provinces and 136 cities, increasing the number of wholesalers from 243 to 400 [6]. - The company aims to operate with a focus on prefecture-level cities, enhancing collaboration with wholesalers to penetrate the market effectively [6].