天价泡面
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20多块一碗的泡面,究竟什么人在抢着买?
36氪· 2025-05-10 13:13
Core Viewpoint - The article discusses the rising trend of expensive instant noodles, questioning the value and reasoning behind their high prices compared to traditional, freshly made noodles [3][19][24]. Group 1: Price Comparison - The price of premium instant noodles can reach 74.9 yuan for six bowls, which translates to approximately 12.5 yuan per bowl, significantly higher than local noodle shops where fresh beef noodles cost around 10 yuan [6][7][19]. - The article highlights that traditional beef noodles are priced at 8-10 yuan for a substantial serving, while the instant noodles are marketed at prices that can exceed 15 yuan per bowl, raising concerns about the justification for such costs [19][12]. Group 2: Consumer Behavior - The phenomenon of "lazy tax" is introduced, where consumers opt for convenience over cost, choosing expensive instant noodles for the ease of preparation despite the availability of cheaper, freshly made options nearby [23][32]. - The article illustrates a scenario where a consumer prefers to spend more on instant noodles rather than going out to buy a meal, reflecting a shift in consumer priorities towards convenience in a busy lifestyle [25][32]. Group 3: Market Trends - The article notes that the average price of instant noodles has increased over the years, with some new varieties priced at 6-7 yuan, indicating a trend towards premiumization in the instant noodle market [18][19]. - It mentions that the cumulative consumption of instant noodles in China has exceeded 400 billion, showcasing the enduring popularity of this food category despite rising prices [18]. Group 4: Quality Perception - The article contrasts the perception of instant noodles with traditional beef noodles, suggesting that while the taste of premium instant noodles may be improved, they still cannot fully replicate the quality and experience of freshly made noodles [25][26]. - There is a discussion on the nostalgia associated with traditional instant noodles, which were once a staple for students due to their affordability, highlighting a shift in consumer expectations and experiences over time [14][15].