Core Viewpoint - LVMH is exploring the sale of its 50% stake in Fenty Beauty, collaborating with investment bank Evercore for this process [1][4] Group 1: Company Overview - Fenty Beauty was co-founded by singer Rihanna and LVMH's Kendo Brands in 2017, with both parties holding equal shares [1] - The brand has gained popularity on social media, known for its inclusive range of beauty products, including 40 foundation shades [1] - In 2024, Fenty Beauty is projected to generate approximately $450 million in net sales, with a market valuation estimated between $1 billion and $2 billion [4] Group 2: Kendo Brands and Market Adjustments - Kendo Brands, established in 2010, focuses on creating and acquiring innovative beauty brands and has previously launched brands like Ole Henriksen Skin Care [4] - Recently, Kendo Brands sold its vegan makeup brand KVD Beauty to Windsong Global, as the brand faced challenges amid changing beauty trends [6] - KVD Beauty's revenue significantly declined to tens of millions after a reduction in marketing investment [8] Group 3: Industry Trends and Strategic Moves - The luxury beauty market is experiencing a slowdown, prompting companies to reassess their business strategies [14] - LVMH's beauty segment, including perfumes and cosmetics, reported a slight revenue decline of 1% in the first half of 2025, indicating a shift from rapid growth to a more challenging phase [12][14] - Kering Group's recent strategic partnership with L'Oréal, involving a €4 billion acquisition of its beauty business, reflects a broader trend of luxury brands adjusting their beauty portfolios [8][12] Group 4: Financial Performance - LVMH's financial report for 2024 shows a 2% decline in total revenue, with the perfumes and cosmetics segment experiencing a 2% growth [9] - In contrast, Kering's beauty business has seen a significant strategic shift, with L'Oréal's third-quarter same-store sales growth at only 4.2%, below analyst expectations [12][13]