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英媒:你愿意花19美元买一颗网红草莓吗?
Huan Qiu Shi Bao· 2025-07-07 22:26
Group 1 - The trend of luxury fruits is emerging in the United States, with high-end fruits being marketed as premium products, such as the "Omakase" strawberries priced at approximately $14 for a box of six, which is three times the price of strawberries at Walmart [1][2] - The popularity of luxury fruits is driven by social media and food culture, leading to a new market where consumers are willing to pay high prices for rare and exquisite fruits [1][2] - Japanese fruits have particularly influenced the U.S. market, with single strawberries priced at $19 and rare melons costing hundreds of dollars, indicating a significant demand for high-end fruit products [2] Group 2 - The emergence of specialized fruit suppliers is notable, with companies exporting various high-end fruits, including persimmons priced at $128 per box and strawberries at $780 per box [2] - Challenges such as cross-border transportation, tariff policies, and climate change are impacting the luxury fruit supply chain, yet companies like Oishii have successfully mitigated risks through controlled growing environments and effective marketing strategies [2] - The luxury fruit market is prompting American consumers to reassess their perceptions of fruits, emphasizing the importance of quality, rarity, and technological advancements in production [2]