Core Viewpoint - Louis Vuitton is set to launch its first full line of beauty products under the brand La Beauté Louis Vuitton, with a recruitment drive for its beauty store in Nanjing, indicating a significant expansion into the beauty market [4][5][7] Group 1: Company Expansion - Louis Vuitton has announced plans to open a beauty store in Nanjing's Deji Plaza, with recruitment for positions such as store manager and beauty stylist [4][5] - The beauty line will be creatively guided by renowned makeup artist Dame Pat McGrath and will include a range of products such as 55 lipsticks, 10 lip balms, and 8 eyeshadow palettes [4][7] - The recruitment process is stringent, requiring at least 5 years of experience in cosmetics or luxury retail for the store manager position [4] Group 2: Market Context - The beauty market is becoming a crucial growth area for luxury brands as traditional luxury goods face a slowdown [7][8] - Other luxury brands like Hermès and Valentino have also entered the beauty sector, indicating a trend among high-end brands to diversify their offerings [7][8] - The Nanjing Deji Plaza has shown strong sales performance, achieving a revenue of 24.5 billion yuan in 2024, which positions it as a rising star in commercial real estate [5] Group 3: Challenges Ahead - Despite its strong brand recognition, Louis Vuitton faces challenges in penetrating the high-end beauty market, which requires building consumer trust and adapting to diverse consumer preferences [9][10] - The brand must navigate the complexities of product development, including color diversity and skin compatibility, to meet consumer expectations [10] - Competing in a crowded market with established international and domestic brands will require strategic marketing and distribution efforts [10]