Core Viewpoint - The launch of the "Ma Dung Dung" series products, a special commemorative edition of the Beijing Winter Olympics mascot "Bing Dung Dung," has successfully revived memories of the Winter Olympics and combines Olympic cultural heritage with Chinese zodiac culture [1][2]. Group 1 - The "Ma Dung Dung" series officially went on sale on the 28th, attracting significant public interest, with consumers eager to purchase the new products [1]. - The design of "Ma Dung Dung" incorporates elements of Chinese "famous horse culture," symbolizing auspiciousness and a spirit of progress, with inspirations drawn from various horse breeds [1]. - The series includes approximately 20 different products, such as plush toys, ornaments, blind boxes, keychains, badges, and refrigerator magnets, available for purchase at multiple online and offline platforms [2]. Group 2 - The design of "Ma Dung Dung" features a running posture, differing from previous zodiac series, and integrates themes of success and vitality, reflecting traditional Chinese values associated with horses [2]. - The previous mascots, including "Rabbit Dung Dung," "Dragon Dung Dung," and "Snake Dung Dung," have set a precedent for combining Olympic culture with Chinese zodiac themes [1]. - The collaboration between the Chinese Olympic Committee and the International Olympic Committee has enabled the reuse of Olympic historical intellectual property within China [1].