【决胜"十四五"】 光明日报记者 于园媛 这条"主线"，串起美术创作的一颗颗"珍珠"。 2021年7月15日，中国共产党历史展览馆正式面向社会公众开放。广场上，五大主题雕塑《旗帜》《信 仰》《伟业》《攻坚》《追梦》雄伟矗立，震撼人心。这五组雕塑由中国美术馆、中央美术学院、中国 美术学院、清华大学美术学院、鲁迅美术学院等单位共同参与创作。 雕塑《旗帜》犹如一面迎风招展的巨大党旗，气势如虹，金色的党徽光辉夺目。创作者、中国美术馆原 馆长吴为山介绍，为实现最佳效果，旗帜弧面没有选择机械制造，而是他与50位工人一起手工打磨而 成。"在锻造不锈钢的每个锤声里，都寄托着我们对党的忠诚、对这面永远飘扬的旗帜的敬意。"他说。 "十四五"期间，中国美术界聚焦建党百年、脱贫攻坚、中国式现代化等重大主题，不断推出精品力 作。"庆祝中国共产党成立100周年大型美术创作工程"完美收官，"光辉历程 时代丹青——主题美术作 品创作计划（2025—2027年）"等专项工程稳步推进，一批彰显时代精神、展现中国气象、反映人民生 活的作品涌现。 赓续红色血脉，凝聚精神力量—— 在中国科学院合肥物质科学研究院，了解"人造太阳"全超导托卡马克装置；在 ...

更深层的"减法"，是消解消费的心理距离。以往免税品困于机场隔离区，被视为高消费符号。如今市内 店走进日常生活，国货上热搜、线上预订成常态，免税购物正回归消费本质。政策支持国货进店，清晰 表明：免税不是特权消费，而是普惠服务；不是税收洼地，而是开放高地。当老字号、非遗产品通过此 渠道走向世界，消费回流便不仅是购买行为，更是情感认同的回归。这一"减法"，减的是阶层区隔与消 费门槛，拉近了本土品牌与公众的距离。 免税新政的"加减法"，本质是高水平的开放实践。它通过制度设计促进国内外市场联通，推动供需匹 配。广州引入全运特许商品，成都结合川酒与三星堆文化销售，都是立足本土、全球竞争的体现。"加 减"之间，我们看到中国经济发展逻辑从规模扩张转向质量提升，从要素开放转向制度优化。 据《人民日报》报道，财政部等部门印发的《关于完善免税店政策 支持提振消费的通知》实施一个月 以来，通过扩大品类、放宽审批、支持"网上预订+线下提货"等举措，使免税店成为拉动旅游消费的重 要力量。新政的精妙之处在于，它不仅做对了提振消费的"加减法"，更推动免税店从单向的"购物通 道"转变为双向的"文化桥梁"。 以往，免税店主要服务于国人出境采购奢 ...

Core Viewpoint - The new policy on duty-free shops aims to boost consumption by expanding product categories, relaxing approvals, and supporting "online booking + offline pickup," transforming duty-free shops into significant drivers of tourism consumption [1][2]. Group 1: Policy Implementation and Impact - The policy mandates that duty-free shops at ports and in cities must allocate at least 25% of their space for domestic products, granting them "quasi-export" tax exemptions, which enhances the international visibility of Chinese brands [1][2]. - The shift from a one-way shopping channel to a two-way cultural bridge allows for the promotion of Chinese cultural products alongside international brands, enhancing cultural confidence and brand competitiveness [1][3]. Group 2: Consumer Experience Enhancement - City-based duty-free shops are integrated into core commercial areas, transforming the shopping experience from hurried purchases to leisurely experiences, thus deepening the integration of shopping with cultural tourism [2]. - Innovative models like "duty-free + cultural tourism" in Hainan and "duty-free + taxable" in Tianjin upgrade shopping venues into urban social hubs, significantly exceeding the effects of tax incentives alone [2]. Group 3: Administrative Efficiency and Market Adaptation - The decentralization of approval authority to provincial levels and the negotiation of operational space enhance efficiency and adaptability, reflecting a shift in governance logic [2][3]. - The new policy reduces psychological barriers to consumption by making duty-free products more accessible in daily life, indicating that duty-free shopping is not just for privileged consumers but a service for all [3]. Group 4: Economic and Cultural Implications - The policy represents a high-level practice of openness, promoting connectivity between domestic and international markets and facilitating supply-demand matching [3]. - The execution of the policy is crucial for its success, with challenges including ensuring compliance, balancing convenience with regulation, and avoiding homogeneous competition [3].

从依法打击恶意抢注"冰墩墩""谷爱凌"等商标，到"树上熟""千禾0+"等带有欺骗性的注册商标被宣 告无效，近年来，国家知识产权局商标局持续打击行业乱象。 新华社北京12月22日电（记者徐鹏航、刘祯）商标法修订草案12月22日首次提请全国人大常委会会 议审议，修订草案共9章84条，完善商标注册、管理和保护制度，加强对商标侵权行为的查处。 在规范商标注册方面，修订草案增设专章将原来分散在各章的商标注册条件集中规定并予以完善。 明确不以使用为目的、明显超出正常生产经营需要申请商标注册的，不予注册。明确加强驰名商标保 护，将禁止在不相同、不相类似的商品上抢注他人已注册驰名商标，扩大至不区分注册与否均禁止抢 注。 在强化商标管理方面，修订草案增加规定，明确以误导公众的方式使用注册商标的，由负责商标执 法的部门责令限期改正；逾期不改正的，处五万元以下的罚款；情节严重的，由国务院商标管理部门撤 销其注册商标。此外，加强对商标代理机构、商标代理从业人员的规范。 在加强商标专用权保护方面，修订草案加强对商标侵权行为的查处，增加对商标侵权涉嫌犯罪的移 送、协同办理规定。同时也明确恶意提起商标诉讼的，依法给予处罚，造成损失的依法承 ...

Group 1 - The mascots "Xi Yang Yang" and "Le Rong Rong" from the 15th National Games have gained significant popularity, showcasing their charm through interactive videos and merchandise [1] - Cultural IPs like "Bing Dwen Dwen" and "Xue Rong Rong" from the Beijing Winter Olympics and "Rong Bao" from the Chengdu Universiade have been well-received for their cute designs and cultural significance [1] - The mascots symbolize the collaboration of the Guangdong-Hong Kong-Macao Greater Bay Area and embody themes of green sharing and teamwork, enhancing their appeal [1] Group 2 - Cultural creativity is rooted in cultural confidence and reflects the vitality of cultural innovation, as seen in various cultural IPs that tell Chinese stories and showcase national character [2] - Successful cultural products like "Ne Zha" and "The Wandering Earth" combine traditional narratives with modern production techniques, illustrating China's resilience and collective responsibility [2] - The interplay between material development and spiritual enrichment in contemporary China highlights the multidimensional nature of cultural creativity, presenting a vibrant image of the nation to the world [2] Group 3 - Cultural creativity thrives beyond event timelines, integrating into cultural and tourism industries to enhance its value, as exemplified by the enduring presence of the Shanghai Expo mascot "Haibao" [3] - Continuous product development and engagement with current events are essential for cultural IPs to remain relevant and enrich collective memory [3] - Successful cultural creativity requires a balance of design and cultural meaning, emphasizing the importance of emotional engagement and effective communication in cultural work [3]

Group 1 - The mascots "Xi Yang Yang" and "Le Rong Rong" from the 15th National Games have gained significant popularity, showcasing their charm through interactive videos and cultural merchandise [1] - Cultural IPs like "Bing Dwen Dwen" and "Xue Rong Rong" from the Beijing Winter Olympics and "Rong Bao" from the Chengdu Universiade have become widely loved for their cute designs and regional significance [1] - The mascots symbolize the collaboration of Guangdong, Hong Kong, and Macau, embodying themes of green sharing and unity, thus enhancing their cultural impact [1] Group 2 - Cultural creativity is rooted in cultural confidence and reflects the vitality of cultural innovation, as seen in various cultural IPs that narrate Chinese stories and showcase national character [2] - Successful cultural products like "Ne Zha" and "The Wandering Earth" not only break box office records but also convey profound themes of sacrifice and collective responsibility, illustrating the dynamic nature of Chinese culture [2] - The interplay between material development and spiritual enrichment in contemporary China highlights the multifaceted nature of cultural creativity, presenting a vibrant image of the nation to the world [2] Group 3 - Cultural creativity thrives beyond event timelines, integrating into the cultural and tourism industries to enhance its value, as exemplified by the enduring presence of the Shanghai Expo mascot "Haibao" [3] - Continuous product development and engagement with current events allow cultural IPs to remain relevant and enrich collective memory, demonstrating the importance of adaptability in cultural expressions [3] - Successful cultural creativity requires a balance of aesthetic appeal and meaningful cultural representation, urging creators to focus on character development and effective communication [3]

Core Viewpoint - The launch of the "Ma Dung Dung" series products, a special commemorative edition of the Beijing Winter Olympics mascot "Bing Dung Dung," has successfully revived memories of the Winter Olympics and combines Olympic cultural heritage with Chinese zodiac culture [1][2]. Group 1 - The "Ma Dung Dung" series officially went on sale on the 28th, attracting significant public interest, with consumers eager to purchase the new products [1]. - The design of "Ma Dung Dung" incorporates elements of Chinese "famous horse culture," symbolizing auspiciousness and a spirit of progress, with inspirations drawn from various horse breeds [1]. - The series includes approximately 20 different products, such as plush toys, ornaments, blind boxes, keychains, badges, and refrigerator magnets, available for purchase at multiple online and offline platforms [2]. Group 2 - The design of "Ma Dung Dung" features a running posture, differing from previous zodiac series, and integrates themes of success and vitality, reflecting traditional Chinese values associated with horses [2]. - The previous mascots, including "Rabbit Dung Dung," "Dragon Dung Dung," and "Snake Dung Dung," have set a precedent for combining Olympic culture with Chinese zodiac themes [1]. - The collaboration between the Chinese Olympic Committee and the International Olympic Committee has enabled the reuse of Olympic historical intellectual property within China [1].

Core Viewpoint - The launch of the "Ma Dun Dun" series products revives memories of the Beijing Winter Olympics and reflects the successful integration of Olympic cultural heritage with Chinese zodiac culture [1][3]. Group 1: Product Launch and Popularity - The "Ma Dun Dun" series was officially released on the 28th, attracting significant consumer interest, as evidenced by early morning queues at sales locations [1]. - The "Bing Dun Dun" mascot gained widespread popularity during the 2022 Beijing Winter Olympics, leading to a series of related products that have become cultural icons [3]. Group 2: Cultural Significance - The design of "Ma Dun Dun" draws inspiration from traditional Chinese horse culture, symbolizing auspiciousness and a spirit of progress [3][5]. - Unlike previous zodiac-themed products, "Ma Dun Dun" features a running posture, embodying themes of success and vitality, such as "thousands of horses galloping" and "success at first try" [5]. Group 3: Product Range and Availability - The "Ma Dun Dun" series includes approximately 20 different products, such as plush toys, ornaments, blind boxes, keychains, badges, and refrigerator magnets [6]. - Consumers can purchase these products through various online and offline platforms, including Wangfujing Gongmei Building, Beijing Olympic Museum, and China Unicom service centers [6].

Core Insights - The "Bing Dwen Dwen" IP has successfully evolved with the introduction of new products like "Tu Dwen Dwen," "Long Dwen Dwen," and "She Dwen Dwen," maintaining its popularity and serving as a cultural bridge between the Olympics and the public [1][10] - The newly launched "Ma Dwen Dwen" series, inspired by the Chinese cultural significance of horses, aims to continue telling Chinese stories to the world [1][3][5] Product Development - "Ma Dwen Dwen" features designs based on six legendary horses, integrating the essence of Chinese horse culture [3] - The new product combines the "Bing Dwen Dwen" image with the "Twelve Zodiac" culture, reflecting the special emotional connection to horses in Chinese culture [5] Design Philosophy - The designer of "Ma Dwen Dwen," Lin Cunzhen, plans to incorporate elements of traditional Chinese landscape painting, symbolizing speed and the Olympic spirit of "higher, faster, stronger" [8] - The product's design aims to resonate with contemporary audiences while preserving the spiritual meanings that have lasted for millennia [5] Cultural Impact - The "Bing Dwen Dwen" IP has become deeply ingrained in consumer consciousness, revitalizing Olympic heritage and demonstrating its enduring vitality [10] - The influence of the "Ma Dwen Dwen" series extends beyond the Olympic spirit, representing a successful fusion of Chinese culture and Olympic ideals [12]

Core Viewpoint - The "Ma Dung Dung" series, combining the "Bing Dung Dung" image with Chinese horse culture, was launched to celebrate the fourth anniversary of the Beijing Winter Olympics, conveying unique auspicious wishes through its design [1][3]. Group 1: Product Launch Details - The "Ma Dung Dung" series was officially launched on November 14 in Beijing, featuring six different figurines inspired by legendary horses from Chinese culture [3][6]. - The design incorporates elements of traditional Chinese culture, emphasizing the horse's symbolism of loyalty, bravery, and auspiciousness [3][4]. - The series includes four regular and two hidden variants, each with distinct colors and meanings, such as "Chi Tu Ma Dung Dung" symbolizing career success and "Tao Hua Ma Dung Dung" representing love [4]. Group 2: Cultural Significance - The design reflects the integration of the "Bing Dung Dung" character with the "Twelve Zodiac" culture, resonating with the Chinese people's special feelings towards horses [3][4]. - The series aims to serve as a bridge connecting Olympic culture with the public, promoting Olympic spirit and Chinese culture [4][7]. Group 3: Sales and Distribution - The products will be available for pre-order on Tmall and officially released on November 28 across various retail channels, including the Bird's Nest and China Unicom [7]. - A special limited edition "Ma Dung Dung" item will be released in collaboration with the Beijing TV Spring Festival Gala by the end of 2025 [7]. Group 4: Endorsements and Public Reception - Olympic champion Wu Dajing expressed his emotional connection to the "Bing Dung Dung" series, highlighting its role in inspiring winter athletes [5].