奥迪全新设计哲学
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奥迪Concept C概念车亮相2025慕尼黑车展
Jing Ji Guan Cha Bao· 2025-09-11 08:34
Core Insights - Audi unveiled the Concept C vehicle at the 2025 Munich Auto Show, showcasing a new design philosophy focused on simplicity, innovation, and a return to essence [1] - The new design philosophy marks a significant milestone in Audi's global transformation, with China playing a crucial role in this process [1] Product Strategy - Audi plans to launch seven new models in 2025, including both electric and fuel vehicles, as part of the largest product layout in its history [1] - Recent models such as the Audi A6L family, Q6L e-tron family, and E5 Sportback have gained market attention, with the next-generation Audi Q5L and A6L e-tron expected to be released this year [1] Strategic Partnerships - Audi is deepening its collaboration with FAW in China and expanding its partnership with SAIC Group through a new sister brand "AUDI" [1] - This dual strategy aims to cover a broader user base while maintaining Audi's craftsmanship and luxury standards [1] Development Platforms - Audi is advancing product development through a multi-platform strategy, including the PPC luxury fuel vehicle platform, PPE luxury electric vehicle platform, and the Advanced Digitized Platform developed in collaboration with SAIC [2]