Core Viewpoint - The health care brand Kotex has launched a public welfare new retail initiative in Shenzhen's subway stations, aiming to address the lack of menstrual care services in public spaces under the guidance of the Healthy China strategy [1][3]. Group 1: Initiative Overview - Kotex has integrated its value proposition "where there are women, there should be sanitary pads" into the renovation of light boxes at key subway stations in Shenzhen, promoting the idea of visible menstrual care through a semi-transparent design [3]. - The "light box vending machines" are located in high-traffic areas such as the Chegongmiao, Bao'an Center, and Gangxia North subway stations, reaching over 2.78 million commuters daily [3]. - The initiative allows women to receive menstrual care products for free once per menstrual cycle (28 days) at each station, effectively addressing the shortcomings of traditional public welfare services [3]. Group 2: Alignment with National Goals - Kotex actively responds to the "National Women's Development Outline (2021-2030)" by aiming to eliminate the blind spots in menstrual services in public places, targeting commuting hubs, school surroundings, and commercial areas [3]. - The brand's mission is to "liberate Chinese women from menstrual constraints," extending its philosophy of "where there are women, there should be sanitary pads" into the public service sector [3]. Group 3: Community Support Initiatives - In May 2025, Kotex supported the Guangdong Province Baiqi Education Foundation's "Carnation Plan," donating over 400,000 sanitary pads to more than 6,000 girls in schools in Liangshan Prefecture, meeting their menstrual product needs for approximately three months [4]. - Since 2020, Kotex has provided necessary menstrual hygiene products to over 25,000 middle school girls in Liangshan, helping to improve menstrual health levels [4]. - The brand aims to expand its menstrual care initiatives to more public spaces in collaboration with the public and partners [4].