Core Viewpoint - Li Ning has signed a partnership with rising actress Bai Lu to promote women's participation in sports, aligning with the brand's philosophy of breaking boundaries and exploring diverse possibilities in contemporary women's sports [1][3][11] Group 1: Brand and Partnership - Bai Lu, a non-traditional achiever with high national recognition and industry acclaim, embodies the spirit of perseverance and continuous breakthrough, resonating with Li Ning's brand message of "everything is possible" [3][11] - The collaboration aims to strengthen emotional connections with a new generation of female consumers, promoting confidence and empowerment through sports [5][11] Group 2: Campaign and Activities - The annual theme for Li Ning in 2026 is "Let’s See What I Can Do," encouraging individuals to express themselves and break through challenges in both life and sports [7] - The first major initiative following the partnership is a women's sports lifestyle campaign, focusing on female sports experiences and encouraging women to explore diverse possibilities in sports [7][9] Group 3: Product Development - To support women's sports needs, Li Ning is launching a professional product matrix covering running, cross-training, and sports lifestyle, tailored to meet the diverse demands of contemporary women [9][11]

Group 1 - Nike launched the After Dark Tour, a global night running series specifically for female runners, with the first event held in Shanghai featuring nearly 3,500 participants [1] - The event is part of Nike's commitment to support and serve female runners, emphasizing a "by them, for them" experience [3] - The Shanghai event included a six-week training camp focused on endurance, speed, and strength, along with community-building activities for female runners [3] Group 2 - The After Dark Tour will continue to other cities, with the registration fees from the Shanghai event donated to the China Rural Development Foundation to support a project empowering girls through sports [4] - The event featured a fully female pacer team and provided amenities such as mobile restrooms equipped with fragrances and sanitary products to ensure a comfortable experience for participants [3] - Nike partnered with Hyperice to create a recovery zone for runners post-event, highlighting the brand's attention to detail in enhancing the overall experience [3]