Core Viewpoint - The controversy surrounding the animated film "Wang Wang Mountain Little Monster" highlights the impact of social media and public sentiment on film marketing and audience reception, particularly in relation to the involvement of controversial figures in promotional events [2][12][18]. Group 1: Marketing and Promotion - The collaboration between "Wang Wang Mountain Little Monster" and Xiaohongshu for a viewing event is part of a broader trend in film marketing that leverages popular creators to generate buzz and discussions [2][15]. - The backlash against the film's marketing strategy indicates a growing sensitivity among audiences regarding the integration of social issues into entertainment, leading to accusations of "topic hijacking" [13][14]. - The film's marketing team underestimated the explosive potential of the "feminism" label in today's discourse, which transformed a potentially unifying film into a battleground for polarized opinions [12][18]. Group 2: Audience Reception and Social Media Impact - The film's reception has been significantly influenced by social media, where negative sentiments can quickly overshadow discussions about the film's artistic quality [6][22]. - The public's reaction to the film reflects a broader trend where audiences are increasingly resistant to perceived ideological impositions in entertainment, leading to a backlash against the film's promotional tactics [14][22]. - The controversy surrounding "Wang Wang Mountain Little Monster" serves as a signal that the traditional metrics of evaluating a film's success based on quality may be shifting in the face of social media dynamics [7][27]. Group 3: Financial Performance - Despite the controversy, "Wang Wang Mountain Little Monster" has achieved significant box office success, surpassing 807.9 million yuan, making it the highest-grossing 2D animated film in Chinese history [28].