不过，回过头来细想，说本届车展历年最"冷"，是有原因的，除了温度降低不少之外，无论是展车数量、展馆数量还是品牌缺席数量，2025年广州车展都 更为冷清。从广州车展新闻发布会获悉，本届广州国际车展上共有展车1085台，相较于2024年的1171台减少86台，取消了商用车展馆，并缩减了1个展 馆，展馆数量从16个缩减至14个。 "今年的广州车展是最冷的一届。" "没错，往常穿短袖就行，今年得穿卫衣。" 在参加完广州车展回来的路上，有不少同行都表示"今年是最冷的一届广州车展"，这种声音非常熟悉。尤其是近几年，车市变化巨大，加之传统营销模式 正处于变革期的背景下，我们动辄能听到"某某车展是冷/最冷清/最无聊......的一届"，以至于大家对这一现象见怪不怪，因此，也有同行打哈哈地从天气下 手，表示"确实冷，都从短袖改穿卫衣了。" 另外，和规模缩减相对应的，还有车展声量的缩小。 我们都知道，近几年的A级车展上，车企高管们化身流量网红的经典画面还历历在目。在各大发布会上，高管们都在"身先士卒"地拼命为智驾、智舱吆 喝，甚至不惜"大放厥词"博关注......业内人士调侃道，深知没有"端到端"这样的高级词汇都不好意思登台。 ...

最近一段时间，雷军和小米的日子不好过，处于巨大的争议之中。近日海口法院的一纸判决，更是将雷军和小米汽车推向了舆论的风口浪尖。 这一切的背后，似乎伴随着雷军流量时代的终结，让人始料未及。 1. 小米汽车败诉 论流量和关注度，几乎没有任何一家车企比得上小米汽车。 这给小米汽车的营销和宣传带来了巨大的便利，但同时也会让小米汽车的一些负面新闻无限放大。近日小米汽车催付尾款官司，就受到了广泛关注。 根据红星新闻报道，海口市美兰区人民法院宣判了一起案件，判决小米相关公司向涉事消费者返还双倍购车定金，合计10000元。 换而言之，小米汽车在这起案件中败诉。 事情的起因，还是之前小米汽车方面催付尾款一事。 上述海口宣判的案件，应该是全国首例小米汽车未交车催收尾款的宣判案件。 2. 还有一个官司 上述案件已经落下帷幕，但小米汽车还有另一个案件。 小米SU7 Ultra"挖孔机盖"案依旧在拉锯战之中，而且这一个引发的风波更大。 今年上半年有网友发现，小米SU7 Ultra车主，花费4.2万元选装碳纤维挖孔机盖，似乎与宣传的不符。 雷军曾发微博宣称"双风道直接导向轮毂，支持轮毂散热"，但是实际上这个挖孔机盖好像并不具备上述功能性， ...

当越来越多的影视宣发在逐渐向尬舞、婚闹和小型庙会靠拢，或许感到疑惑的不只演员，还有屏幕之外的我们。 万万没想到，如今在内娱拍戏不只考验演技，还考验舞技。 打开短视频平台，你会发现半个娱乐圈的人都在自己的新片见面会现场尬舞。 前不久，为了宣传新片《三滴血》，最近几年常常以老干部形象示人的胡歌，居然久违地跳起了舞。在游戏环节，他面带疑惑地盯着大屏幕上的小企鹅， 时而双臂扑棱，时而左脚赶右脚，呲牙咧嘴地完成了一场"动作基础，表情就不基础"的企鹅舞表演。 这支全称名为"高雅人士企鹅舞"的魔性舞蹈，高不高雅尚且不论，在"虐待老人"方面倒是很有一套。 不得不说，影视路演宣传现场的尬舞年年有，但今年好像特别多。不管电视还是电影，古装还是现代，上到女主她爹，下到男主他崽，都在上头的神曲和 无处安放的手脚乱舞中放飞了自我。 今年四月，正是"李羲承进行曲"爆火之时。在电视剧《以美之名》的宣传现场，姚晨和贾静雯作为双女主不得不被迫营业。只见贾静雯面露尴尬但勉强还 能从容摇摆，可跟不上趟的姚晨只得扶额苦笑杵在原地。 事后，姚晨吐槽自己忙乎得就像马戏团里初来乍到的傻猴子，不知道自己在干什么。 跳得费劲看得也揪心的尬舞，怎么就成了影视宣 ...

Core Viewpoint - Xiaomi is facing a significant trust crisis due to misleading marketing practices and legal disputes, which could harm its brand reputation and consumer trust in the long run [1][4][7]. Group 1: Marketing and Brand Image - Recent allegations suggest that Xiaomi's "giant energy-saving" air conditioner label misleads consumers, as it does not reflect actual performance metrics [1]. - Xiaomi's dual brand identity as both a cost-effective internet retail brand and a high-end product service brand creates confusion in its market positioning [5][10]. - The company's marketing strategies, including the use of "hunger marketing," have drawn criticism for potentially misleading consumers and creating a negative perception [23][24]. Group 2: Legal and Regulatory Challenges - Xiaomi has faced legal challenges, including a lawsuit from a car owner regarding misleading advertising, which has been interpreted as an attempt to complicate consumer rights [1]. - Reports indicate that Xiaomi has been targeted by regulatory scrutiny for its marketing practices, with potential new regulations on false advertising being discussed [14]. Group 3: Financial Performance and Market Sentiment - According to a report from Goldman Sachs, Xiaomi has become a consensus short target among hedge funds, with its stock price dropping nearly 30% since June due to rising chip costs and declining profit margins [3]. - The company has seen a significant increase in consumer complaints, particularly in its home appliance sector, indicating growing dissatisfaction with product quality [26]. Group 4: Product Development and Innovation - Xiaomi's strategy of maintaining low profit margins on hardware has been a double-edged sword, as it struggles to compete in high-end markets where quality and innovation are paramount [9][12]. - The company has made strides in chip development, with its self-developed 3nm chip "Xuanjie O1" entering mass production, but it still relies heavily on external suppliers for critical components [25]. Group 5: Industry Position and Competitive Landscape - Xiaomi's approach of aggressive pricing and market entry has raised concerns about its impact on industry standards and the long-term viability of competitors [31][32]. - The company is caught in a struggle between being perceived as a low-cost provider and a premium brand, which complicates its competitive strategy in various sectors, including smartphones and electric vehicles [12][30].

Core Insights - The article highlights the increasing competition among banks during the "Double 11" shopping festival, focusing on credit and debit card promotions to stimulate consumer spending and capture market share [1][4]. Group 1: Credit Card Promotions - Banks are launching various promotional activities for credit cards, including "discounts for spending" and "interest-free installment plans" to meet consumer shopping needs [2][3]. - For instance, Ping An Bank's credit card offers significant discounts on major e-commerce platforms, integrating national subsidies with credit card benefits to enhance consumer incentives [2][3]. Group 2: Debit Card Promotions - Several banks are promoting debit cards with cashback offers and exclusive discount coupons, linking online and offline services to provide comprehensive benefits [3][4]. - China Bank, in collaboration with Alipay, has introduced a "daily discount" campaign during the "Double 11" period, allowing users to enjoy random discounts based on their spending [3]. Group 3: Market Dynamics and Strategy - The focus on credit and debit cards during "Double 11" aligns with banks' goals to stimulate consumer spending and enhance transaction volumes, thereby increasing fee-based income [4][5]. - This strategy not only aims to activate dormant accounts but also to gather extensive consumer data for future targeted marketing [4][5]. Group 4: Consumer and Market Impact - The promotional activities are expected to lower shopping costs for consumers while potentially increasing the risk of overspending due to the convenience of credit [5]. - The combination of bank payment incentives and e-commerce promotions is anticipated to amplify the overall consumption scale during the festival, injecting vitality into the real economy [5]. Group 5: Future Considerations - The challenge for banks lies in converting the influx of new users during "Double 11" into long-term customers, moving from "traffic" to "retention" [5]. - Recommendations for banks include optimizing services, integrating new consumer trends, and enhancing digital marketing strategies to improve user experience and brand loyalty [6].

影视明星、体育冠军、演艺圈新秀，一时间纷纷涌入"金九银十"新车发布的舞台。近期的汽车圈骤 然从"车企老总秀场"转变为"文体圈明星秀"，几乎每天都有车企与明星组成的"新CP"亮相。上半年还在 让老总直播卖车的车企，如今集体转向邀请明星，部分车企甚至有意限制老总的曝光率……种种迹象表 明，车企的流量营销正在转型。 在流量至上的时代，许多车企借助互联网营销迅速崛起，然而过度依赖流量而忽视产品品质，正使品牌 陷入被流量反噬的危机。同时，用户自主意识逐渐觉醒，对产品品质和售后服务的不足、流量误导等问 题，都因网络发酵而引发品牌信任危机。如何在流量浪潮中稳健前行，避免被流量反噬，已成为行业共 同面临的课题。 流量反噬风险显现 概念前卫、话术诱人、明星营销……从自主品牌到合资品牌，再到高端品牌，几乎都在开启"明星登 场"模式。据不完全统计，仅9月，就有超过10组车企与明星的"新CP"合作官宣。无论是"60后"还是"00 后"，几乎每个年龄段的消费者，都能在这场"星耀车圈"的潮流中，找到熟悉的面孔。 明星代言汽车，已经迅速成为一种现象。当前汽车市场消费群体年轻化趋势愈发显著，"90后"、"00 后"逐渐成为购车主力军。车企借 ...

Core Viewpoint - The company 麻六记 is facing significant quality control issues as its product, 酸辣粉, has been reported to have mold despite being within the expiration date, raising concerns about its manufacturing processes and supply chain management [1][2]. Product Quality Issues - Recent consumer complaints on social media highlighted that 酸辣粉 purchased from 麻六记 was found to be moldy, with a production date of August 6, 2025, indicating a failure in quality control [1][2]. - This incident follows a previous mold issue reported in July, where multiple consumers across various cities complained about the same problem, leading to emergency product recalls [2][3]. - The company has not publicly responded to the latest complaints, contrasting with its previous actions of issuing apologies and recalls [1][2]. Manufacturing and Supply Chain Concerns - 麻六记 heavily relies on an outsourcing model for its production, with its main supplier, 白家阿宽, reporting a significant increase in production revenue from 50.35 million yuan in 2022 to 201 million yuan in 2024, a growth of 15.52% [4]. - The brand's rapid expansion and reliance on third-party manufacturers have raised concerns about the adequacy of quality control measures, especially after repeated incidents of product contamination [5][6]. Industry Analysis - Industry analysts suggest that the recurring quality issues indicate a lack of effective oversight and quality control from the brand, especially after previous incidents [5]. - The brand's growth strategy, heavily dependent on social media marketing and influencer partnerships, poses risks as negative publicity can rapidly damage its reputation [6]. - Recent sales data indicates a significant decline in sales on platforms like Douyin, dropping from a peak of 60 million yuan per day to between 7.5 million and 10 million yuan in the last 30 days, reflecting potential consumer backlash [6].

Group 1 - Xiaomi's marketing prowess, led by Lei Jun, has generated significant attention for both Xiaomi smartphones and cars, but this attention can also lead to backlash [1] - Recently, Xiaomi's China market manager Wang Teng was dismissed for serious violations, marking one of the company's strictest internal disciplinary actions in recent years [3][5] - Wang Teng allegedly leaked confidential information, including pricing strategies and supply chain costs, for personal gain, although he denied selling company secrets [5] Group 2 - Negative feedback has emerged regarding the Xiaomi YU7 car, with owners discovering "test car" markings on their new vehicles, raising doubts about the authenticity of their purchases [7][9] - Xiaomi's customer service explained that these markings are from static stickers used during factory evaluations, but some customers remain skeptical, fearing their cars were used for dynamic testing [9] - The controversy surrounding the YU7 follows a series of public relations challenges for Xiaomi, including a tragic accident involving the SU7 model that has led to increased scrutiny of smart driving regulations [10][11] Group 3 - The company faced criticism for marketing a non-automotive-grade chip in its vehicles while promoting a car accessory as automotive-grade, leading to public outrage [11] - Reports of prepayment demands for vehicles still in production have drawn parallels to real estate practices, further complicating Xiaomi's reputation in the automotive sector [14] - The ongoing controversies highlight the challenges Xiaomi faces as it navigates the automotive market, with increasing scrutiny on its marketing strategies and product quality [14]

Core Viewpoint - The market summarizes the mid-term performance of Three Squirrels as "increased revenue but decreased profit," with a significant drop in net profit despite record-high revenue [1][5]. Revenue Performance - In the first half of 2025, Three Squirrels achieved a revenue of 5.478 billion yuan, marking a historical high for the same period, with a year-on-year growth of 7.94% [1][5]. - The revenue for the first and second quarters of 2025 was 3.723 billion yuan and 1.754 billion yuan, reflecting year-on-year growth rates of 2.13% and 22.77%, respectively [5][6]. Profitability Issues - The net profit attributable to shareholders was 138 million yuan, representing a year-on-year decline of over 52% [1][5]. - The company's non-recurring net profit for the first half of 2025 was 50.83 million yuan, down 77.75% year-on-year [5]. - The second quarter saw a net profit loss exceeding 100 million yuan, the worst quarterly performance since 2018 [2][6]. Cost and Expense Factors - The decline in net profit is attributed to rising costs, including increased raw material prices for nuts, changes in online platform traffic structures, higher market expenses for offline distribution, and increased property depreciation and amortization [2][7][8]. - Promotion and platform service fees reached 761 million yuan in the first half of 2025, up approximately 25.35% year-on-year [2][12]. - Sales expenses grew by 25.11%, while management expenses surged by 57.89% [8]. Cash Flow Concerns - The operating cash flow net amount for the first half of 2025 was -377 million yuan, marking the first negative mid-term cash flow since 2017 [3][10]. - The negative cash flow is primarily due to increased operational procurement, with inventory reaching 768 million yuan, a year-on-year increase of 42.22% [10]. Future Outlook - Three Squirrels is pursuing a listing in Hong Kong, but the current mid-term report and future performance expectations may pose challenges for its IPO [4][11]. - The company is facing new challenges, particularly with rising traffic costs, as it continues to rely heavily on e-commerce channels for revenue [12].

Core Viewpoint - The controversy surrounding the animated film "Wang Wang Mountain Little Monster" highlights the impact of social media and public sentiment on film marketing and audience reception, particularly in relation to the involvement of controversial figures in promotional events [2][12][18]. Group 1: Marketing and Promotion - The collaboration between "Wang Wang Mountain Little Monster" and Xiaohongshu for a viewing event is part of a broader trend in film marketing that leverages popular creators to generate buzz and discussions [2][15]. - The backlash against the film's marketing strategy indicates a growing sensitivity among audiences regarding the integration of social issues into entertainment, leading to accusations of "topic hijacking" [13][14]. - The film's marketing team underestimated the explosive potential of the "feminism" label in today's discourse, which transformed a potentially unifying film into a battleground for polarized opinions [12][18]. Group 2: Audience Reception and Social Media Impact - The film's reception has been significantly influenced by social media, where negative sentiments can quickly overshadow discussions about the film's artistic quality [6][22]. - The public's reaction to the film reflects a broader trend where audiences are increasingly resistant to perceived ideological impositions in entertainment, leading to a backlash against the film's promotional tactics [14][22]. - The controversy surrounding "Wang Wang Mountain Little Monster" serves as a signal that the traditional metrics of evaluating a film's success based on quality may be shifting in the face of social media dynamics [7][27]. Group 3: Financial Performance - Despite the controversy, "Wang Wang Mountain Little Monster" has achieved significant box office success, surpassing 807.9 million yuan, making it the highest-grossing 2D animated film in Chinese history [28].