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半年盘点|过去消费者海外抢奶粉,如今中国奶粉忙着“反向出海”
Di Yi Cai Jing· 2025-09-04 11:00
Group 1: Market Trends - The infant formula market in China is experiencing a decline, while leading companies are seeing a recovery in performance amidst market differentiation [1][5] - Domestic milk powder companies are increasingly looking to expand overseas due to intense competition in the local market, achieving new breakthroughs in the first half of 2025 [2][4] - The overall sales of infant formula in China increased by 1.5% from January to July 2025, indicating a market recovery [5] Group 2: Company Performance - Aoyou Dairy's revenue from its goat milk powder brand, Kabrita, reached 480 million yuan overseas, a year-on-year increase of 65.7%, with overseas revenue share rising from 16.1% to 25.9% [2][3] - Yili's dairy product revenue for the first half of 2025 was 16.58 billion yuan, a 14.3% increase, with infant formula sales showing double-digit growth [5] - Mengniu Dairy reported over 20% revenue growth for its Bellamy's brand in Southeast Asia, particularly in Vietnam [3][5] Group 3: International Expansion - Aoyou Dairy plans to enter new markets such as Egypt and Iraq, while also targeting high-birth-rate regions like India and Southeast Asia, expecting to maintain high double-digit growth in overseas business [3][4] - China Feihe has successfully entered over 1,500 large supermarkets in North America, with a 270% increase in store count compared to the previous period [3][5] - The competitive landscape is shifting as more domestic milk powder brands join the race for international markets, with higher profit margins reported overseas compared to domestic sales [4][5] Group 4: Foreign Brands Performance - Danone's sales in China, North Asia, and Oceania reached 2.02 billion euros, an 11.3% increase, driven by strong demand for specialized nutrition products [6][8] - FrieslandCampina's specialized nutrition business in China saw an 18.1% revenue increase, reflecting the growing market demand [8] - A2 Milk Company reported a revenue of 1.3 billion New Zealand dollars in China and Asia, a 13.9% increase, and announced the acquisition of a factory to enhance production capacity [8]