妆食合一

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口服美容,风再起?
Xin Lang Cai Jing· 2025-06-03 05:52
Group 1 - The core viewpoint of the articles highlights the evolution of the beauty industry towards a "beauty lifestyle" that integrates health and beauty, with a significant focus on oral beauty products [1][2] - Major companies like Shiseido and Unilever are expanding into the oral beauty market, with Unilever targeting China as the first overseas market for its OLLY brand [1][2] - The global oral beauty market is projected to grow from $4.45 billion in 2021 to $9.81 billion by 2031, reflecting a compound annual growth rate (CAGR) of 7.7% [1] Group 2 - The trend of "food and beauty integration" is emerging, with companies like Meiji and PepsiCo launching innovative products that combine health and beauty benefits [2][5] - Domestic companies in China are also following this trend, with products like hyaluronic acid sparkling water and milk that emphasize skin nourishment [7][8] - The oral beauty market is evolving from traditional forms like capsules to more consumer-friendly formats, indicating a shift towards everyday products [8][11] Group 3 - The concept of "internal and external nourishment" is gaining traction, with companies like Shiseido planning to launch a new health product line by 2024 [16][17] - Many beauty companies are transforming into health and beauty conglomerates, with Unilever acquiring various health brands to build a global health brand matrix [17][19] - The integration of health and beauty is becoming a standard in mature markets, with a focus on comprehensive care that addresses both internal and external factors affecting skin health [19][20] Group 4 - The oral beauty market is experiencing regional differences, with the Chinese market showing significant growth potential, expected to exceed 25.57 billion yuan by 2025 [27] - Chinese consumers are more focused on efficacy rather than natural ingredients, and there is a cultural hesitance towards supplement forms due to traditional beliefs [27][28] - The concept of "new Chinese-style beauty drinks" is emerging, combining modern oral beauty with traditional Chinese medicine principles, reflecting a growing market for health-oriented beverages [31][32]