Core Insights - The marriage service platform "世纪佳缘" and its affiliated company Shanghai Huqianshu Information Technology Co., Ltd. were fined 280,000 RMB for false advertising in their matchmaking services, highlighting ongoing issues of integrity and management chaos within the marriage service industry [1][3] Group 1: Company Operations - The company operates the "世纪佳缘" platform, one of the earliest online marriage and dating services in China, primarily offering matchmaking services through the internet [2][3] - The platform offers various membership packages, with the most basic "恋爱通" package priced at 1,599 RMB for one month, while the highest "结婚保" package costs 19,800 RMB for 12 months, including premium services [1][2] Group 2: Consumer Complaints - As of October 27, there have been 8,068 complaints against "世纪佳缘" on the "黑猫投诉" platform, with issues including false advertising, high-pressure sales tactics for expensive memberships, automatic deductions, and concerns over the authenticity of member information [2] - Specific complaints detail instances of consumers being misled about the quality and financial status of potential matches, with claims of exaggerated promises made by sales representatives [2][3] Group 3: Regulatory Actions - The Shanghai Yangpu District Market Supervision Administration received a report on February 10, 2025, regarding the company's false membership information, leading to an investigation that confirmed violations of consumer rights [3] - The company was found to have misrepresented membership information to multiple consumers, resulting in a total service fee of 38,198 RMB being involved in the false advertising claims [3]