Core Insights - The marriage service platform "世纪佳缘" and its affiliated company Shanghai Huqianshu Information Technology Co., Ltd. were fined 280,000 RMB for false advertising in their matchmaking services, highlighting ongoing issues of integrity and management chaos within the marriage service industry [1][3] Group 1: Company Operations - The company operates the "世纪佳缘" platform, one of the earliest online marriage and dating services in China, primarily offering matchmaking services through the internet [2][3] - The platform offers various membership packages, with the most basic "恋爱通" package priced at 1,599 RMB for one month, while the highest "结婚保" package costs 19,800 RMB for 12 months, including premium services [1][2] Group 2: Consumer Complaints - As of October 27, there have been 8,068 complaints against "世纪佳缘" on the "黑猫投诉" platform, with issues including false advertising, high-pressure sales tactics for expensive memberships, automatic deductions, and concerns over the authenticity of member information [2] - Specific complaints detail instances of consumers being misled about the quality and financial status of potential matches, with claims of exaggerated promises made by sales representatives [2][3] Group 3: Regulatory Actions - The Shanghai Yangpu District Market Supervision Administration received a report on February 10, 2025, regarding the company's false membership information, leading to an investigation that confirmed violations of consumer rights [3] - The company was found to have misrepresented membership information to multiple consumers, resulting in a total service fee of 38,198 RMB being involved in the false advertising claims [3]

Core Viewpoint - The marriage service platform "世纪佳缘" and its affiliated company, 上海花千树信息科技有限公司, have been fined 280,000 RMB for false advertising in their matchmaking services, highlighting ongoing issues of trust and management within the marriage service industry [1][10]. Group 1: Company Operations - "世纪佳缘" operates as a prominent online marriage and dating service platform in China, established in 2004, and is known for offering various membership packages for matchmaking services [9][11]. - The company provides multiple paid membership options, including the "恋爱通" package for 1,599 RMB per month, "尊享定制" for 6,999 RMB for 5 months, and the "结婚保" package for 19,800 RMB for 12 months, which includes personalized services and professional guidance [5][7]. Group 2: Consumer Complaints - As of October 27, there have been 8,068 complaints against "世纪佳缘" on the "黑猫投诉" platform, primarily concerning false advertising, high membership fees, automatic deductions, and doubts about the authenticity of member information [9]. - Specific complaints include instances where consumers were misled about the financial status of potential matches and the effectiveness of the services promised, leading to dissatisfaction and financial loss [9][11]. Group 3: Regulatory Actions - The Shanghai Municipal Yangpu District Market Supervision Administration imposed a fine of 280,000 RMB on 上海花千树信息科技有限公司 for violating consumer rights by providing misleading membership information and failing to deliver promised services [10][11]. - The company was found to have engaged in false advertising by guaranteeing matches and promoting high-end membership services that did not align with actual outcomes, violating the Consumer Rights Protection Law [11].