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移动互联网时代, 企业家应当补上舆论必修课
Mei Ri Shang Bao· 2026-01-20 22:19
Core Viewpoint - The recent conflict between internet influencers and a well-known entrepreneur highlights the importance of transparency and sincerity in corporate communication, particularly in the context of consumer concerns regarding pre-prepared food products [1][2] Group 1: Corporate Communication - The core issue for the company is not the pre-prepared food itself, but the lack of genuine and transparent communication with consumers [1] - A timely and honest response to consumer concerns could have transformed the crisis into an opportunity for rebuilding trust, rather than escalating the conflict [1] Group 2: Impact of Social Media - The incident illustrates how social media can significantly impact the survival of long-standing businesses, indicating that the online public opinion environment is a crucial factor in economic development [2] - There is a need for all parties involved, including influencers, entrepreneurs, and platforms, to foster a constructive dialogue and mitigate harmful speculation [2] Group 3: Responsibility and Collaboration - It is essential for influencers to use their influence responsibly and for entrepreneurs to enhance their media literacy for sincere communication [2] - Platforms must take responsibility to curb negative speculation and create a favorable environment for economic development [2]
5分钟可编出“校园霸凌” AI视频误导防汛救灾
Qi Lu Wan Bao· 2025-08-07 01:26
Core Viewpoint - The rise of AI-generated misinformation is increasingly problematic, with individuals using AI tools to create and disseminate false information, particularly during critical situations like flood relief efforts [2][4][5]. Group 1: AI Tools and Misinformation - AI tools are readily available and can generate false narratives quickly, as demonstrated by a high school experiment where students created a fake bullying report in just 5 minutes and 47 seconds [3][4]. - The ease of access to AI writing and video generation tools has led to a surge in the production of misleading content, with many individuals leveraging these technologies for personal gain [5][6]. - A significant case involved a man in Fuzhou who fabricated flood-related rumors using AI, resulting in administrative penalties for disrupting public order [4][5]. Group 2: Impact on Society - The proliferation of AI-generated rumors has created a gray market for misinformation, with organized groups using AI to produce and distribute false information on a large scale [6]. - A report indicated that 45.7% of teenagers are unable to identify AI-generated rumors, highlighting a significant gap in media literacy among youth [12][13]. - The lack of regulatory measures for misinformation allows false narratives to spread unchecked, posing risks to public safety and trust [13][14]. Group 3: Detection and Prevention Strategies - Experts suggest a multi-faceted approach to combat AI-generated misinformation, including technological solutions, regulatory frameworks, and public education [9][10]. - The development of detection systems for deepfakes and AI-generated content is underway, focusing on enhancing the ability to identify new forms of misinformation [10]. - Educational initiatives are being launched to improve media literacy among youth, aiming to equip them with skills to discern credible information from AI-generated content [13][14].
AI造谣攻防战:高中生5分钟生成虚假通报实验的警示与应对
Nan Fang Du Shi Bao· 2025-08-06 04:40
Core Viewpoint - The rise of AI-generated misinformation poses significant challenges to public safety and information integrity, necessitating a multi-faceted approach to counteract its effects [2][5][8]. Group 1: AI Misinformation Cases - A netizen in Fuzhou, Wang, used AI tools to create and spread false flood information, disrupting disaster relief efforts and leading to administrative penalties [5][6]. - In another case, a man in Zhejiang fabricated a "missing person" report using AI, despite having no children, resulting in his detention [6]. - The frequency of AI-related misinformation cases is increasing, with law enforcement agencies reporting numerous incidents involving AI-generated content [8]. Group 2: AI Tools and Their Accessibility - Various free AI tools are available online that can quickly generate misleading content related to sensitive topics like floods and fires, making it easy for individuals to create false narratives [2][10]. - The ease of access to AI tools has lowered the barrier for creating convincing misinformation, with some reports indicating that generating a fake news report can take as little as 5 minutes and 47 seconds [5][15]. Group 3: Educational Initiatives and Public Awareness - Educational institutions are beginning to address the issue by enhancing media literacy among students, with initiatives aimed at teaching them to recognize and critically evaluate AI-generated misinformation [15][19]. - A collaborative effort is underway to develop a nationwide media literacy education system that includes ethical guidelines and skills training for youth [18][19]. Group 4: Technological and Regulatory Responses - Experts emphasize the need for a comprehensive strategy that includes technological defenses, regulatory frameworks, platform governance, and public education to combat the spread of AI-generated misinformation [12][13][14]. - Research teams are developing detection systems to identify deepfake content and improve the ability to counteract misinformation generated by AI [14].
胡泳:AI造谣真假难辨,媒体要让事实在算法漩涡中重新浮现
Nan Fang Du Shi Bao· 2025-07-22 01:14
Core Viewpoint - The integration of AI in journalism emphasizes the importance of human judgment, questioning, trust-building, and narrative skills, which AI cannot replicate [3][4][5][6][7] Group 1: Human-Machine Collaboration - In the AI era, the role of human journalists is crucial for making judgments about news value and importance [3] - Good journalism requires the ability to ask insightful questions, a skill that AI struggles to replace [3] - The responsibility of journalists to ensure the credibility of news content is heightened, making authorship and accountability more significant [3][4] Group 2: Gatekeeping Role - The shift of agenda-setting power to algorithms necessitates a return to the traditional gatekeeping role of media to maintain information authority [4][5] - The media must resist being swayed by algorithms and instead focus on presenting diverse and important societal issues [5] Group 3: Urban Media and Aging Society - Urban media must address the needs of the aging population, recognizing that older adults are a significant demographic with specific content interests [6][7] - The development of content for older adults should focus on their interests rather than merely adapting technology for accessibility [6][7] Group 4: Intergenerational Connection - Urban media has a responsibility to foster intergenerational connections, allowing for shared experiences and understanding among different age groups [7] - Media should not only inform but also engage the public in critical societal discussions, enhancing their ability to think and act on social issues [7]
清华蒋俏蕾:儿童权益保护需构建同心圆,其中家庭是起点
Bei Ke Cai Jing· 2025-04-23 06:32
近日,新京报贝壳财经举办"网红儿童"现象下的未成年人保护难题研讨会。清华大学新闻与传播学院长聘副教授、博士生导师,清华大学新闻与传播学院伦 理委员会主任、清华大学计算社会科学与国家治理实验室主要专家蒋俏蕾出席研讨会并表示,被称为Alpha世代的"10后",互联网伴随着他们成长,过着数 智化的生活,因而在当下的时代,儿童权益保护需要构建起以家庭为中心的同心圆。 蒋俏蕾,清华大学新闻与传播学院长聘副教授、博士生导师,清华大学新闻与传播学院伦理委员会主任、清华大学计算社会科学与国家治理实验室主要专家。 同心圆外围涵盖学校、媒介平台、政府部门等角色,最终要发挥起整个社会的力量。"家庭是起点。"蒋俏蕾强调,作为监护人,家长首先要生成其内在 的"媒介素养铠甲",担负起保护职责,合理使用涉及孩子的内容,因为"孩子们的内在铠甲还不足以完全自我保护"。 她进一步提出,家长作为数字移民应该跟孩子一同成长。"虽然家长们在心智等方面可能比孩子成熟,但面对新的媒介生态环境时,也应该学习如何提升媒 介素养,学习应对新环境带来的新的可能性,与孩子一起制定使用(媒介的)规则。" 同心圆的其他环节也应该各司其职。"学校要提供媒介素养教育,通过 ...