媒体+供应链
Search documents
“媒体+”添翼,茶香漫钱塘!2025珠遵新茶饮长江行杭州站将启
Nan Fang Nong Cun Bao· 2025-10-28 10:00
Core Viewpoint - The "Zhu-Zun New Tea Brand Yangtze River Tour" is set to promote the synergy between the tea industry and cultural heritage, with a key event in Hangzhou, emphasizing the integration of traditional tea culture and modern industry [4][9][73]. Group 1: Event Overview - The Hangzhou promotion event on October 30 is a significant stop in the "Zhu-Zun New Tea Brand Yangtze River Tour," showcasing the collaboration between Guangdong and Guizhou provinces in the tea industry [4][5]. - The event aims to connect the strengths of the eastern and western regions through tea, injecting vitality into the development of the new tea beverage industry along the Yangtze River Economic Belt [6][10]. Group 2: Cultural and Industrial Significance - Hangzhou was chosen for its deep-rooted tea culture and as a hub for new tea beverage innovation, making it a strategic location for industry collaboration [9][12]. - The city is known for its famous West Lake Longjing tea, which embodies the essence of Chinese tea culture, aligning with the philosophy of "Zhu-Zun New Tea" that focuses on heritage and innovation [11][12]. Group 3: Marketing and Promotion Strategies - The event will feature outdoor advertising in key commercial areas, enhancing brand visibility and connecting high-quality tea products from Zunyi with a large consumer base in Hangzhou [22][24]. - A marketing strategy involving "four-city linkage" will be implemented, targeting major urban centers to promote the "New Tea Beverage - Zhu-Zun Creation" brand [50][51]. Group 4: Industry Strength and Development - Zunyi's tea industry benefits from its geographical advantages, producing renowned tea varieties that provide essential raw materials for new tea beverages [60][61]. - The collaboration has led to significant investments and the establishment of an industry cluster, with projected total output value reaching 718 million yuan in 2024 and expected to exceed 1 billion yuan in 2025 [63][64]. Group 5: Future Prospects - The event is seen as a new starting point for collaborative growth in the tea industry, with ongoing evaluations of brand value for new tea enterprises [73][74]. - The synergy between Zunyi's ecological tea and Hangzhou's industrial vitality is anticipated to foster high-quality development in China's new tea beverage sector [72][75].